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"Kawaii" : jako forma estetyzacji codzienności


"Kawaii" : jako forma estetyzacji codzienności

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dc.contributor.author Adamowicz, Klaudia [USOS81497] pl
dc.date.accessioned 2016-05-11T08:11:27Z
dc.date.available 2016-05-11T08:11:27Z
dc.date.issued 2013 pl
dc.identifier.issn 2299-1638 pl
dc.identifier.uri http://ruj.uj.edu.pl/xmlui/handle/item/25400
dc.language pol pl
dc.rights Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne 3.0 Polska *
dc.rights.uri http://creativecommons.org/licenses/by-nc/3.0/pl/legalcode *
dc.title "Kawaii" : jako forma estetyzacji codzienności pl
dc.title.alternative The "kawaii" phenomenon as a form of aestheticization of the commonplace pl
dc.type JournalArticle pl
dc.description.physical 59-74 pl
dc.description.additional Bibliogr. s. 73-74 pl
dc.identifier.weblink ftp://ftp.zpu.uj.edu.pl/towarzystwodoktorantow/zeszyty_naukowe/humanistyczne/10_ZESZYTY_HUMANISTYCZNE_7_2013.pdf#page=59 pl
dc.abstract.en The aim of the article is to broadly present the phenomenon called kawaii, which started in Japan and is now becoming popular all over the world. The term kawaii can be translated from Japanese as 'cute', 'sweet', or 'soft', but at the same time it involves other, often omitted meanings, which prevents us from the full understanding of its essence and character (the elements of kowai - 'scary' in Japanese, but also: 'grotesque', 'exaggeration', 'absurd'). The article presents not only the eaning of the term, but also the origin of the phenomenon, the different causes of its initial and spreading popularity, as well as many examples showing the level of its expansion in Japan. Kawaii will also be shown in reference to Sharon Kinsella's idea for classification. According to her, there exist four spaces on which kawaii is highly popular: food, idols, clothes, and fancy goods. The area mentioned as last refers to very characteristic kawaii goods, the essence of which is not practical use, but an aesthetical value and a metaphorical meaning which helps in creating the identity of their owners. The last part will concentrate on the effects of the kawaii phenomenon as well as the distinctive traits which - contrary to the first glance - show the 'japaneseness' of the phenomenon and classify it as a part of local culture. pl
dc.description.number 7 (2) pl
dc.identifier.eissn 2082-9469 pl
dc.title.journal Zeszyty Naukowe Towarzystwa Doktorantów Uniwersytetu Jagiellońskiego. Nauki Humanistyczne pl
dc.language.container pol pl
dc.date.accession 2016-04-26 pl
dc.affiliation Wydział Filozoficzny pl
dc.subtype Article pl
dc.rights.original CC-BY-NC; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0; pl

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Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne 3.0 Polska Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne 3.0 Polska