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Economic demands concerning the management of health enterprises of the future in Germany
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Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa
Economic demands concerning the management of health enterprises of the future in Germany
Bibliographic description
| title: | Economic demands concerning the management of health enterprises of the future in Germany |
| author: | Ptak Hildebrand |
| editor: | Ornacka Katarzyna 
|
| book title: | Cracow-Berlin debate on children, families and poverty |
| date of publication : | 2007 |
| place of publication : name of publisher: |
Kraków : Uniwersytet Jagielloński. Instytut Socjologii |
| pages: | 33-51 |
| ISBN: |
83-906614-4-6 978-83-906614-4-5 |
| series: |
Zeszyty Pracy Socjalnej, ISSN 1507-4285, eISSN 2449-6138; z. 12 |
| notes: | Bibliogr. s. 50-51 |
| language: | English |
| book language: | English |
| abstract in English: | The following article discusses the present situation of the German health service. At the same time it examines the current trends of development. By means o f marketing and controlling this contribution has the aim to show the management essential ways of how to succeed the paradigm change in practical experience. The paradigm change is taking place for years now. Therefore the German law-maker has claimed a higher efficiency and set up higher quality benchmarks concerning medical and nursing benefits in combination with economic providing o f services and lower fixed costs. New forms o f organisation and a rather increasing competition between the service providers have led to the fast progress of differentiating submarkets. However, also growing rates can be recorded. Thus it is essential that the management has to use reliable instruments originating from different areas o f business studies, such as marketing, staff management and the different forms of operational and strategic controlling in the fields o f proceeds, finance (liquidity planning), medicine, health care. The health care enterprises of the future need to be run steadfastly and market-focused. The enterprises have to think in a business-like manner as far as they want to maintain themselves in the prevailing surroundings of competition. The risk of closure has to become aware by all its participants. Is this a vision? Looking at the many private hospitals companies and their licensers who are responsible for buildings o f senior citizens which are partly listed on the stock exchange- realising that they maintain themselves well - the answer is no. More and more the customer or patient is increasingly setting the agenda by an experienced quality level in terms of whether the health enterprise is going to be recommended or not. The service user is setting up the new standards. |
| keywords in English: | paradigm of the German health care system, controlling, marketing, Diagnostic Related Groups (DRG), private and public owners |
| type: | chapter |
| subtype: | academic paper |
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Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa
Projekt „Repozytorium otwartego dostępu do dorobku naukowego i dydaktycznego UJ” współfinansowany w ramach poddziałania 2.3.1 „Cyfrowe udostępnianie zasobów nauki” Programu Operacyjnego Polska Cyfrowa z Europejskiego Funduszu Rozwoju Regionalnego i budżetu państwa na podstawie umowy o dofinansowanie nr POPC.02.03.01-00-0030/17-00
