Economic demands concerning the management of health enterprises of the future in Germany
author:
Ptak Hildebrand
editor:
Ornacka Katarzyna
book title:
Cracow-Berlin debate on children, families and poverty
date of publication
:
2007
place of publication : name of publisher:
Kraków : Uniwersytet Jagielloński. Instytut Socjologii
pages:
33-51
ISBN:
83-906614-4-6
978-83-906614-4-5
series:
Zeszyty Pracy Socjalnej, ISSN 1507-4285, eISSN 2449-6138; z. 12
notes:
Bibliogr. s. 50-51
language:
English
book language:
English
abstract in English:
The following article discusses the present situation of the German health service. At the same time it examines the current trends of development. By means o f marketing and controlling this contribution has the aim to show the management essential ways of how to succeed the paradigm change in practical experience. The paradigm change is taking place for years now. Therefore the German law-maker has claimed a higher efficiency and set up higher quality benchmarks concerning medical and nursing benefits in combination with economic providing o f services and lower fixed costs. New forms o f organisation and a rather increasing competition between the service providers have led to the fast progress of differentiating submarkets. However, also growing rates can be recorded. Thus it is essential that the management has to use reliable instruments originating from different areas o f business studies, such as marketing, staff management and the different forms of operational and strategic controlling in the fields o f proceeds, finance (liquidity planning), medicine, health care. The health care enterprises of the future need to be run steadfastly and market-focused. The enterprises have to think in a business-like manner as far as they want to maintain themselves in the prevailing surroundings of competition. The risk of closure has to become aware by all its participants. Is this a vision? Looking at the many private hospitals companies and their licensers who are responsible for buildings o f senior citizens which are partly listed on the stock exchange- realising that they maintain themselves well - the answer is no. More and more the customer or patient is increasingly setting the agenda by an experienced quality level in terms of whether the health enterprise is going to be recommended or not. The service user is setting up the new standards.
keywords in English:
paradigm of the German health care system, controlling, marketing, Diagnostic Related Groups (DRG), private and public owners
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