Identyfikacja wizualna bieszczadzkich instytucji i inicjatyw prywatnych : analiza kognitywno-semiotyczna
alternative title:
Visual identification of institutions and individual initiatives in Bieszczady County in the Internet : the cognitive-semiotic analysis
author:
Chudzik Anna
editor:
Chudzik Anna
book title:
Na pograniczach : kulturowe obrazy ludzi i miejsc
date of publication
:
2015
place of publication : name of publisher:
Sanok : Państwowa Wyższa Szkoła Zawodowa im. Jana Grodka w Sanoku
pages:
155-170
ISBN:
978-83-61802-03-7
series:
Na pograniczach kultur i narodów
notes:
Bibliografia, streszcz. po ang.
language:
Polish
book language:
Polish
abstract in English:
The topic of the article is concerned with logos and other elements of visual identification of institutions, companies and enterprises in the area of (or relating to it) Bieszczady County. The research material includes different forms of visual identification spread in the Internet, such as posters, corporate Internet sites, marketing banners. The article’s goal is to reconstruct the ‘idealized cognitive model’ of the region of Bieszczady on the basis of the discussed material.
keywords in Polish:
identyfikacja wizualna, semiotyka, logotyp, wyidealizowany model kognitywny, Bieszczady