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Identyfikacja wizualna bieszczadzkich instytucji i inicjatyw prywatnych : analiza kognitywno-semiotyczna
identyfikacja wizualna
semiotyka
logotyp
wyidealizowany model kognitywny
Bieszczady
corporate identity
semiotics
logo
idealized cognitive model
Bieszczady
The topic of the article is concerned with logos and other elements of visual identification of institutions, companies and enterprises in the area of (or relating to it) Bieszczady County. The research material includes different forms of visual identification spread in the Internet, such as posters, corporate Internet sites, marketing banners. The article’s goal is to reconstruct the ‘idealized cognitive model’ of the region of Bieszczady on the basis of the discussed material.
dc.abstract.en | The topic of the article is concerned with logos and other elements of visual identification of institutions, companies and enterprises in the area of (or relating to it) Bieszczady County. The research material includes different forms of visual identification spread in the Internet, such as posters, corporate Internet sites, marketing banners. The article’s goal is to reconstruct the ‘idealized cognitive model’ of the region of Bieszczady on the basis of the discussed material. | pl |
dc.affiliation | Wydział Polonistyki : Katedra Teorii Komunikacji | pl |
dc.contributor.author | Chudzik, Anna - 241860 | pl |
dc.contributor.editor | Chudzik, Anna - 241860 | pl |
dc.date.accessioned | 2016-03-11T06:24:45Z | |
dc.date.available | 2016-03-11T06:24:45Z | |
dc.date.issued | 2015 | pl |
dc.description.additional | Bibliografia, streszcz. po ang. | pl |
dc.description.physical | 155-170 | pl |
dc.description.publication | 0,6 | pl |
dc.description.series | Na pograniczach kultur i narodów | |
dc.identifier.isbn | 978-83-61802-03-7 | pl |
dc.identifier.uri | http://ruj.uj.edu.pl/xmlui/handle/item/22159 | |
dc.language | pol | pl |
dc.language.container | pol | pl |
dc.pubinfo | Sanok : Państwowa Wyższa Szkoła Zawodowa im. Jana Grodka w Sanoku | pl |
dc.rights.licence | bez licencji | |
dc.subject.en | corporate identity | pl |
dc.subject.en | semiotics | pl |
dc.subject.en | logo | pl |
dc.subject.en | idealized cognitive model | pl |
dc.subject.en | Bieszczady | pl |
dc.subject.pl | identyfikacja wizualna | pl |
dc.subject.pl | semiotyka | pl |
dc.subject.pl | logotyp | pl |
dc.subject.pl | wyidealizowany model kognitywny | pl |
dc.subject.pl | Bieszczady | pl |
dc.subtype | Article | pl |
dc.title | Identyfikacja wizualna bieszczadzkich instytucji i inicjatyw prywatnych : analiza kognitywno-semiotyczna | pl |
dc.title.alternative | Visual identification of institutions and individual initiatives in Bieszczady County in the Internet : the cognitive-semiotic analysis | pl |
dc.title.container | Na pograniczach : kulturowe obrazy ludzi i miejsc | pl |
dc.type | BookSection | pl |
dspace.entity.type | Publication |