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Kraków : Wydawnictwo Uniwersytetu Jagiellońskiego
pages:
39-56
ISBN:
978-83-233-3895-6
series:
Teksty Kultury
notes:
Bibliogr. s. 55-56
language:
Polish
book language:
Polish
abstract in English:
The charter presents the main method of researching an advertisement. That process is difficult, even due to fact that in many cases artists deal with its creation (it is hard to measure a piece of art). Nevertheless, many aspects of an advertisement, such as its efficiency of effectiveness belong to well-researched and easily measurable processes.
keywords in English:
researching an advertisement, method of researching an advertisement, efficiency, effectiveness
number of pulisher's sheets:
1,2
affiliation:
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury