Crush Cancer! : the communication strategy of the Rak'n'Roll Foundation as an example of an alternative form of communicating about health

doi:10.4467/2299-6362PZ.15.030.4140

Crush Cancer! : the communication strategy of the Rak'n'Roll Foundation as an example of an alternative form of communicating about health

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Crush Cancer! : the communication strategy of the Rak'n'Roll Foundation as an example of an alternative form of communicating about health

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dc.contributor.author	Hess, Agnieszka [SAP11117384]	pl
dc.date.accessioned	2016-03-01T13:58:22Z
dc.date.available	2016-03-01T13:58:22Z
dc.date.issued	2015	pl
dc.identifier.issn	0555-0025	pl
dc.identifier.uri	http://ruj.uj.edu.pl/xmlui/handle/item/21663
dc.language	eng	pl
dc.rights	Dozwolony użytek utworów chronionych	*
dc.rights.uri	http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf	*
dc.title	Crush Cancer! : the communication strategy of the Rak'n'Roll Foundation as an example of an alternative form of communicating about health	pl
dc.type	JournalArticle	pl
dc.description.physical	423-439	pl
dc.description.additional	Bibliogr. s. 439	pl
dc.identifier.weblink	http://www.ejournals.eu/Zeszyty-Prasoznawcze/2015/2-(222)/art/6053/	pl
dc.abstract.en	The goal of this article is an analysis of the function, which NGOs perform in the health system in Poland, as well as their participation in universal-social debate concerning health. The object of this paper, is Communications strategy of the Rak’n’Roll Foundation, one of the Polish NGOs with the highest level of recognition, operating in the sphere of health. On the basis of the author’s own research, she describes the activities undertaken by the Foundation to create and develop mutual relations with the media and analyze how it is represented in the media, as well as the effi cacy of its own means of communication. She raises the question as to whether the communication activities of the “Rak’n’Roll” Foundation aim to improve the health care system (support) or does it rather contribute to an “overloading of the system” (that is a situation where the demands of individuals exceed the ability of the state to act) or perhaps they don’t have any greater signifi cance on an institutional level?	pl
dc.subject.en	NGO	pl
dc.subject.en	communications strategy	pl
dc.subject.en	health care	pl
dc.subject.en	mediatization	pl
dc.description.volume	58	pl
dc.description.number	2 (222)	pl
dc.description.publication	1	pl
dc.identifier.doi	10.4467/2299-6362PZ.15.030.4140	pl
dc.identifier.eissn	2299-6362	pl
dc.title.journal	Zeszyty Prasoznawcze	pl
dc.title.volume	Komunikowanie o zdrowiu	pl
dc.language.container	pol	pl
dc.date.accession	2019-02-21	pl
dc.affiliation	Wydział Zarządzania i Komunikacji Społecznej : Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej	pl
dc.subtype	Article	pl
dc.rights.original	OTHER; otwarte czasopismo; ostateczna wersja wydawcy; po opublikowaniu; 12	pl
dc.identifier.project	ROD UJ / P	pl
.pointsMNiSW	[2015 B]: 14