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"Huffinizacja" treści medialnych


"Huffinizacja" treści medialnych

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dc.contributor.author Fydrych, Mariana [USOS182876] pl
dc.date.accessioned 2016-02-23T13:09:02Z
dc.date.available 2016-02-23T13:09:02Z
dc.date.issued 2015 pl
dc.identifier.issn 2353-5938 pl
dc.identifier.uri http://ruj.uj.edu.pl/xmlui/handle/item/21307
dc.language pol pl
dc.title "Huffinizacja" treści medialnych pl
dc.title.alternative "Huffinization" of media content pl
dc.type JournalArticle pl
dc.description.physical 121-132 pl
dc.description.additional Bibliogr. s. 131-132. Na publ. autorka podpisana nazwiskiem panieńskim (Mariana Petrova) pl
dc.identifier.weblink http://www.ejournals.eu/ZM/Tom-3/2-2015/art/6373/ pl
dc.abstract.en Convergence has contributed to placing some media contents on different electronic platforms. Bloggers and internet users have almost taken professional journalist’s place. The evolution has affected all branches of media sector, the citizen journalism has entered into the new media and social networks have become a source of information for many people. New models of media content management are primarily targeted at reducing costs and increasing profits and at splitting off from the traditional bilateral management model. In the modern chaos of information overload society needs to have not only free, clear and segregated media content available from a variety of devices but also to share their opinion with others. Such demand was sensed by Arianna Huffington who created the whole media empire counting more than 100 million readers from all over the world. She has created a huge opinion-forming platform (The Huffington Post) which combines a news aggregator and blogging platform together to which you can add TV channels, magazines and e-books activity. Such combination of media content aggregator activity with bloggers platform activity can be defined as “huffinization”. Media content are created by the platform users and more than 30 000 unpaid bloggers that is allowed not only to ramp up profits but also stimulate the development of political and social events. pl
dc.subject.en "huffinization" pl
dc.subject.en media content pl
dc.subject.en The Huffington Post pl
dc.subject.en aggregation pl
dc.subject.en bloggers pl
dc.description.volume 3 pl
dc.description.number 2 pl
dc.description.publication 0,8 pl
dc.identifier.doi 10.4467/23540214ZM.15.008.4312 pl
dc.identifier.eissn 2354-0214 pl
dc.title.journal Zarządzanie Mediami pl
dc.language.container pol pl
dc.date.accession 2016-02-23 pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej pl
dc.subtype Article pl
dc.rights.original OTHER; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0; pl
.pointsMNiSW [2015 B]: 6

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