Proxemics has profoundly investigated determinants and functions of interpersonal distance. Despite considerable empirical knowledge gathered in this science, it has not much investigated image and self presentation functions of spatial behavior in negotiations. This paper discusses methods of and reports empirical study on the impact of spatial behavior on the image and self-presentation of negotiators in an exemplary and standardized sale situation. The study investigates the impact of spatial behavior on the image of credibility, confidence, aggressiveness, friendliness, tactfulness, lovability, preoccupation in the transaction, willingness to compromise (submission), cognitive skills related to the subject of negotiations, power, social status, physical attractiveness.