The aim of the present study was to investigate use of persuasive strategies in polish election songs. The article examines 39 songs lyrics used as promotional tool during the polish local elections in 2014 and 2018 for the following parameters: candidate presentation, electoral program, description of political opponents, ways to connect with voters, reasons to vote for particular candidate. The findings revealed that while there are many other methods of political advertising, election songs that uses humoristic convention, repetitions and catchy melody let politicians to both convey political message and appeal to voters by acting on their emotions.