The author points out that economic efficiency and social functioning film industry is currently in an increasingly competitive market depends to a great extent on the skilful management of the implementation process and sell the film by its producer. This also applies to Polish cinema, which since 1989 has begun to develop the structure of the model of Western producers. Article presents the specificity of the investment process of the film, the course covers the basic stages of production and key decisions taken by the producer from the project preparation and collection for this purpose funds through supervision over the implementation up to the final finished work and putting it up for distribution. Discussion of this issues, the author situates in the context of the possibilities that offers film producers access to new media.
keywords in English:
cinematography, management, producer, film production course, new media