The subject of the following essay, centres around language and its performative (magical) function, which importance in various cultural aspects was shown on a background of several fields (cultural anthropology, sociology, linguistics, philosophy). The article focuses on the language of political propaganda - Newspeak - and describes changes that took part in language mechanisms and a language of magic existence in a modern world. The results show that since the 20th century one can observe a growing dissonance between pragmatic usage of the performative language and its connection with the sacred.