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Demotivators as deprecating and phatic multimodal communicative acts


Demotivators as deprecating and phatic multimodal communicative acts

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dc.contributor.author Ozga, Krzysztof [SAP11017179] pl
dc.contributor.editor Maiorani, Arianna pl
dc.contributor.editor Christie, Christine pl
dc.date.accessioned 2015-07-03T07:20:28Z
dc.date.available 2015-07-03T07:20:28Z
dc.date.issued 2014 pl
dc.identifier.isbn 978-0-415-82523-8 pl
dc.identifier.uri http://ruj.uj.edu.pl/xmlui/handle/item/11355
dc.language eng pl
dc.rights Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa *
dc.rights.uri http://creativecommons.org/licenses/by/4.0/pl/legalcode *
dc.title Demotivators as deprecating and phatic multimodal communicative acts pl
dc.type BookSection pl
dc.pubinfo New York pl
dc.pubinfo London : Routledge pl
dc.description.physical 28-49 pl
dc.description.additional Bibliogr. s. 48-49 pl
dc.abstract.en The aim of this chapter is to show how an analytical framework that combines multimodal, semantic and pragmatic analysis can account for the way in which demotivators function as communicative acts. A demotivator is a conjunction of an eloquent picture or photo with a caption which comments on its content, which usually produces an ironical effect. In what follows I address the origin and definition of demotivators, the evolution of their socio-communicative function, the categorisation of demotivators by area of focus, and the relation between the linguistic and the visual components of demotivators. The empirical material includes demotivators created by members of the Polish- , English- and Russian-speaking communities. A corpus of over 1,000 items has been gathered. The items were retrieved from the following websites: http://demotywatory.pl/, www.demotivators.ru, www.demotivers.com, and the social networking service Facebook. The study provides evidence that demotivators should be treated as a discrete category of units which have the potential to develop in pragmatic and multimodal directions. pl
dc.subject.pl pragmatyka pl
dc.subject.pl demotywatory pl
dc.subject.pl multimodalność pl
dc.subject.en pragmatics pl
dc.subject.en demotivators pl
dc.subject.en multimodality pl
dc.description.series Routledge Studies in Multimodality; 11 pl
dc.description.points 4 pl
dc.description.publication 1,4 pl
dc.identifier.eisbn 978-0-203-76653-8 pl
dc.title.container Multimodal epistemologies : towards an integrated framework pl
dc.language.container eng pl
dc.affiliation Wydział Filologiczny : Instytut Filologii Wschodniosłowiańskiej pl
dc.subtype Article pl
dc.rights.original CC-BY; otwarte repozytorium; ostateczna wersja autorska (postprint); po opublikowaniu; 64 pl

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Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa