Advertainment and its consequences for the content of mass media, for its reception, and its interpretations

Bibliographic description

title:	Advertainment and its consequences for the content of mass media, for its reception, and its interpretations
author:	Lisowska-Magdziarz Małgorzata
editor:	Baczyński Andrzej, Drożdż Michał
book title:	Convergence : media in future
date of publication :	2012
place of publication : name of publisher:	Kraków : Institute of Journalism and Social Comunication The Pontifical University of John Paul II in Kraków : Wydawnictwo Fall
pages:	133-134
ISBN:	978-83-62275-50-2
language:	English
book language:	English
affiliation:	Wydział Zarządzania i Komunikacji Społecznej : Instytut Dziennikarstwa i Komunikacji Społecznej
type:	chapter
subtype:	academic paper

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