A myth and media management : the facade rhetoric and business objectives

2019
book section
article
dc.abstract.enConsidering various perspectives and interpretations, a myth has been present in the operation of numerous organizations. Management and entrepreneurship undergo the process of mythologization as well as organizations, with their foundation myths and mythological heroes. Myths refer to the results of the operations run by organizations and their capabilities - such questions have been considered in expert literature on management. The problem of myths has been scarcely researched in the studies on operations performed by media organizations. In media environment, the myth has been following traditional media in their capabilities which refer to their functioning as the Fourth Estate. In the time of digital media, convergence of media, IT, and telecommunication sectors, all the "new media" have been mythologized. Myths have been accompanying the activities of particular organizations and their heroes - leaders; the potential of media organizations has also been mythologized in the context of solving social problems as well as in the context of achieving business objectives.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Kulturypl
dc.contributor.authorKreft, Jan - 241956 pl
dc.contributor.editorKreft, Jan - 241956 pl
dc.contributor.editorKuczamer-Kłopotowska, Sylwiapl
dc.contributor.editorKalinowska-Żeleźnik, Annapl
dc.date.accessioned2019-08-29T11:40:41Z
dc.date.available2019-08-29T11:40:41Z
dc.date.issued2019pl
dc.description.physical118-141pl
dc.description.publication1,5pl
dc.description.seriesAdvances in Marketing, Customer Relationship Management, and E-Services Book Series
dc.identifier.doi10.4018/978-1-5225-9100-9.ch006pl
dc.identifier.eisbn978-1-5225-9102-3pl
dc.identifier.eisbn1-5225-9102-8pl
dc.identifier.isbn978-1-5225-9100-9pl
dc.identifier.isbn1-5225-9100-1pl
dc.identifier.projectROD UJ / Opl
dc.identifier.serieseissn2327-5529
dc.identifier.seriesissn2327-5502
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/81525
dc.languageengpl
dc.language.containerengpl
dc.pubinfoHershey : IGI Globalpl
dc.rightsDodaję tylko opis bibliograficzny*
dc.rights.licencebez licencji
dc.rights.uri*
dc.sourceinfoliczba autorów 15; liczba stron 317; liczba arkuszy wydawniczych 20;pl
dc.subtypeArticlepl
dc.titleA myth and media management : the facade rhetoric and business objectivespl
dc.title.containerMyth in modern media management and marketingpl
dc.typeBookSectionpl
dspace.entity.typePublication
dc.abstract.enpl
Considering various perspectives and interpretations, a myth has been present in the operation of numerous organizations. Management and entrepreneurship undergo the process of mythologization as well as organizations, with their foundation myths and mythological heroes. Myths refer to the results of the operations run by organizations and their capabilities - such questions have been considered in expert literature on management. The problem of myths has been scarcely researched in the studies on operations performed by media organizations. In media environment, the myth has been following traditional media in their capabilities which refer to their functioning as the Fourth Estate. In the time of digital media, convergence of media, IT, and telecommunication sectors, all the "new media" have been mythologized. Myths have been accompanying the activities of particular organizations and their heroes - leaders; the potential of media organizations has also been mythologized in the context of solving social problems as well as in the context of achieving business objectives.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
dc.contributor.authorpl
Kreft, Jan - 241956
dc.contributor.editorpl
Kreft, Jan - 241956
dc.contributor.editorpl
Kuczamer-Kłopotowska, Sylwia
dc.contributor.editorpl
Kalinowska-Żeleźnik, Anna
dc.date.accessioned
2019-08-29T11:40:41Z
dc.date.available
2019-08-29T11:40:41Z
dc.date.issuedpl
2019
dc.description.physicalpl
118-141
dc.description.publicationpl
1,5
dc.description.series
Advances in Marketing, Customer Relationship Management, and E-Services Book Series
dc.identifier.doipl
10.4018/978-1-5225-9100-9.ch006
dc.identifier.eisbnpl
978-1-5225-9102-3
dc.identifier.eisbnpl
1-5225-9102-8
dc.identifier.isbnpl
978-1-5225-9100-9
dc.identifier.isbnpl
1-5225-9100-1
dc.identifier.projectpl
ROD UJ / O
dc.identifier.serieseissn
2327-5529
dc.identifier.seriesissn
2327-5502
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/81525
dc.languagepl
eng
dc.language.containerpl
eng
dc.pubinfopl
Hershey : IGI Global
dc.rights*
Dodaję tylko opis bibliograficzny
dc.rights.licence
bez licencji
dc.rights.uri*
dc.sourceinfopl
liczba autorów 15; liczba stron 317; liczba arkuszy wydawniczych 20;
dc.subtypepl
Article
dc.titlepl
A myth and media management : the facade rhetoric and business objectives
dc.title.containerpl
Myth in modern media management and marketing
dc.typepl
BookSection
dspace.entity.type
Publication
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