Implikacje dla orientacji marketingowej touroperatorów wynikajace ze zmian regulacji rynku w Uniii Europejskiej

2019
journal article
article
dc.abstract.enConsumer protection is one of the elements of the touroperators market regulation. Touroperators enterprises are entities operating in a highly competitive market, hence their activity is strongly supported by marketing instruments. Therefore, the touroperator market is an example of a significant overlap of regulatory and marketing aspects. The work discusses the basics of the touroperator market regulation, the issues of marketing orientation of touroperators were addressed, the directions of changes in the market regulation in the European Union countries were presented, the scope of impact of new regulations on the potential changes in marketing orientation of tour operators. The research problem of the study is the presentation of the issues of the impact of regulation on the marketing activities of touroperators in the conditions of changes in the regulation of the touroperator market in the European Union. An attempt was made to indicate the premises resulting from regulatory changes to the potential level of marketing orientation of touroperators.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Przedsiębiorczościpl
dc.contributor.authorPanasiuk, Aleksander - 396547 pl
dc.date.accession2020-01-23pl
dc.date.accessioned2020-02-18T11:15:23Z
dc.date.available2020-02-18T11:15:23Z
dc.date.issued2019pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.number2, cz. 1pl
dc.description.physical175-184pl
dc.description.publication0,7pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume20pl
dc.identifier.eissn2543-8190pl
dc.identifier.issn1733-2486pl
dc.identifier.projectROD UJ / OPpl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/149220
dc.identifier.weblinkhttp://piz.san.edu.pl/docs/e-XX-2-1.pdfpl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Na tych samych warunkach 3.0 Polska*
dc.rights.licenceCC-BY-SA
dc.rights.urihttp://creativecommons.org/licenses/by-sa/3.0/pl/legalcode*
dc.share.typeotwarte czasopismo
dc.subject.entourism policypl
dc.subject.entouroperator marketpl
dc.subject.enmarketingpl
dc.subject.enmarketing orientationpl
dc.subject.enregulationpl
dc.subtypeArticlepl
dc.titleImplikacje dla orientacji marketingowej touroperatorów wynikajace ze zmian regulacji rynku w Uniii Europejskiejpl
dc.title.alternativeImplications for the marketing orientation of tour operators resulting from changes in market Regulation in the European Unionpl
dc.title.journalPrzedsiębiorczość i Zarządzaniepl
dc.title.volumeMarketing turystycznypl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
Consumer protection is one of the elements of the touroperators market regulation. Touroperators enterprises are entities operating in a highly competitive market, hence their activity is strongly supported by marketing instruments. Therefore, the touroperator market is an example of a significant overlap of regulatory and marketing aspects. The work discusses the basics of the touroperator market regulation, the issues of marketing orientation of touroperators were addressed, the directions of changes in the market regulation in the European Union countries were presented, the scope of impact of new regulations on the potential changes in marketing orientation of tour operators. The research problem of the study is the presentation of the issues of the impact of regulation on the marketing activities of touroperators in the conditions of changes in the regulation of the touroperator market in the European Union. An attempt was made to indicate the premises resulting from regulatory changes to the potential level of marketing orientation of touroperators.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Przedsiębiorczości
dc.contributor.authorpl
Panasiuk, Aleksander - 396547
dc.date.accessionpl
2020-01-23
dc.date.accessioned
2020-02-18T11:15:23Z
dc.date.available
2020-02-18T11:15:23Z
dc.date.issuedpl
2019
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.numberpl
2, cz. 1
dc.description.physicalpl
175-184
dc.description.publicationpl
0,7
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
20
dc.identifier.eissnpl
2543-8190
dc.identifier.issnpl
1733-2486
dc.identifier.projectpl
ROD UJ / OP
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/149220
dc.identifier.weblinkpl
http://piz.san.edu.pl/docs/e-XX-2-1.pdf
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 3.0 Polska
dc.rights.licence
CC-BY-SA
dc.rights.uri*
http://creativecommons.org/licenses/by-sa/3.0/pl/legalcode
dc.share.type
otwarte czasopismo
dc.subject.enpl
tourism policy
dc.subject.enpl
touroperator market
dc.subject.enpl
marketing
dc.subject.enpl
marketing orientation
dc.subject.enpl
regulation
dc.subtypepl
Article
dc.titlepl
Implikacje dla orientacji marketingowej touroperatorów wynikajace ze zmian regulacji rynku w Uniii Europejskiej
dc.title.alternativepl
Implications for the marketing orientation of tour operators resulting from changes in market Regulation in the European Union
dc.title.journalpl
Przedsiębiorczość i Zarządzanie
dc.title.volumepl
Marketing turystyczny
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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