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Dźwięk w naszych domach : o akustycznych strategiach marketingowych marki IKEA
Journal
Didaskalia
40
Alternative title
Sounds of our homes : acoustic marketing strategies of IKEA
Author
Guzy Maciej
Number
163-164
Pages
163-192
ISSN
1233-0477
eISSN
2720-0043
Keywords in English
sound studies
indoor soundscape
sound design
IKEA
marketing
Access date
2021-11-24
Remarks
Streszcz. ang.
Language
Polish
Journal language
Polish
Abstract in English
The article aims to analyse a sonic turn in IKEA marketing practices that can be observed since 2017. The selection of advertisements that are presented in the paper is studied from two perspectives. Firstly, as a capitalist strategy of producing a demand for a certain product allowing to reperform acoustic harmony that is inherently connected to the notion of a home in western culture. Secondly, in quite the opposite way, as a possible aesthetic impulse capable of changing the consumers' perception of indoor soundscapes. The frame for this research is mainly Brandon LaBelle's sound studies theory and Chantal Mouffe's political theory.
Affiliation
Szkoła Doktorska Nauk Humanistycznych
| dc.abstract.en | The article aims to analyse a sonic turn in IKEA marketing practices that can be observed since 2017. The selection of advertisements that are presented in the paper is studied from two perspectives. Firstly, as a capitalist strategy of producing a demand for a certain product allowing to reperform acoustic harmony that is inherently connected to the notion of a home in western culture. Secondly, in quite the opposite way, as a possible aesthetic impulse capable of changing the consumers' perception of indoor soundscapes. The frame for this research is mainly Brandon LaBelle's sound studies theory and Chantal Mouffe's political theory. | pl |
| dc.affiliation | Szkoła Doktorska Nauk Humanistycznych | pl |
| dc.contributor.author | Guzy, Maciej - 244131 | pl |
| dc.date.accession | 2021-11-24 | pl |
| dc.date.accessioned | 2021-11-24T23:30:06Z | |
| dc.date.available | 2021-11-24T23:30:06Z | |
| dc.date.issued | 2021 | pl |
| dc.date.openaccess | 0 | |
| dc.description.accesstime | w momencie opublikowania | |
| dc.description.additional | Streszcz. ang. | pl |
| dc.description.number | 163-164 | pl |
| dc.description.physical | 163-192 | pl |
| dc.description.publication | 1,3 | pl |
| dc.description.version | ostateczna wersja wydawcy | |
| dc.identifier.doi | 10.34762/6g86-3p19 | pl |
| dc.identifier.eissn | 2720-0043 | pl |
| dc.identifier.issn | 1233-0477 | pl |
| dc.identifier.uri | https://ruj.uj.edu.pl/xmlui/handle/item/284335 | |
| dc.identifier.weblink | https://didaskalia.pl/pl/artykul/dzwiek-w-naszych-domach | pl |
| dc.language | pol | pl |
| dc.language.container | pol | pl |
| dc.rights | Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska | * |
| dc.rights.licence | CC-BY-NC-ND | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/legalcode | * |
| dc.share.type | otwarte czasopismo | |
| dc.subject.en | sound studies | pl |
| dc.subject.en | indoor soundscape | pl |
| dc.subject.en | sound design | pl |
| dc.subject.en | IKEA | pl |
| dc.subject.en | marketing | pl |
| dc.subtype | Article | pl |
| dc.title | Dźwięk w naszych domach : o akustycznych strategiach marketingowych marki IKEA | pl |
| dc.title.alternative | Sounds of our homes : acoustic marketing strategies of IKEA | pl |
| dc.title.journal | Didaskalia | pl |
| dc.type | JournalArticle | pl |
| dspace.entity.type | Publication |
dc.abstract.enpl
The article aims to analyse a sonic turn in IKEA marketing practices that can be observed since 2017. The selection of advertisements that are presented in the paper is studied from two perspectives. Firstly, as a capitalist strategy of producing a demand for a certain product allowing to reperform acoustic harmony that is inherently connected to the notion of a home in western culture. Secondly, in quite the opposite way, as a possible aesthetic impulse capable of changing the consumers' perception of indoor soundscapes. The frame for this research is mainly Brandon LaBelle's sound studies theory and Chantal Mouffe's political theory. dc.affiliationpl
Szkoła Doktorska Nauk Humanistycznych dc.contributor.authorpl
Guzy, Maciej - 244131 dc.date.accessionpl
2021-11-24 dc.date.accessioned
2021-11-24T23:30:06Z dc.date.available
2021-11-24T23:30:06Z dc.date.issuedpl
2021 dc.date.openaccess
0 dc.description.accesstime
w momencie opublikowania dc.description.additionalpl
Streszcz. ang. dc.description.numberpl
163-164 dc.description.physicalpl
163-192 dc.description.publicationpl
1,3 dc.description.version
ostateczna wersja wydawcy dc.identifier.doipl
10.34762/6g86-3p19 dc.identifier.eissnpl
2720-0043 dc.identifier.issnpl
1233-0477 dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/284335 dc.identifier.weblinkpl
https://didaskalia.pl/pl/artykul/dzwiek-w-naszych-domach dc.languagepl
pol dc.language.containerpl
pol dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska dc.rights.licence
CC-BY-NC-ND dc.rights.uri*
http://creativecommons.org/licenses/by-nc-nd/3.0/pl/legalcode dc.share.type
otwarte czasopismo dc.subject.enpl
sound studies dc.subject.enpl
indoor soundscape dc.subject.enpl
sound design dc.subject.enpl
IKEA dc.subject.enpl
marketing dc.subtypepl
Article dc.titlepl
Dźwięk w naszych domach : o akustycznych strategiach marketingowych marki IKEA dc.title.alternativepl
Sounds of our homes : acoustic marketing strategies of IKEA dc.title.journalpl
Didaskalia dc.typepl
JournalArticle dspace.entity.type
Publication Affiliations
Szkoła Doktorska Nauk Humanistycznych
Guzy, Maciej
* The migration of download and view statistics prior to the date of April 8, 2024 is in progress.
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