Dźwięk w naszych domach : o akustycznych strategiach marketingowych marki IKEA

2021
journal article
article
dc.abstract.enThe article aims to analyse a sonic turn in IKEA marketing practices that can be observed since 2017. The selection of advertisements that are presented in the paper is studied from two perspectives. Firstly, as a capitalist strategy of producing a demand for a certain product allowing to reperform acoustic harmony that is inherently connected to the notion of a home in western culture. Secondly, in quite the opposite way, as a possible aesthetic impulse capable of changing the consumers' perception of indoor soundscapes. The frame for this research is mainly Brandon LaBelle's sound studies theory and Chantal Mouffe's political theory.pl
dc.affiliationSzkoła Doktorska Nauk Humanistycznychpl
dc.contributor.authorGuzy, Maciej - 244131 pl
dc.date.accession2021-11-24pl
dc.date.accessioned2021-11-24T23:30:06Z
dc.date.available2021-11-24T23:30:06Z
dc.date.issued2021pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.additionalStreszcz. ang.pl
dc.description.number163-164pl
dc.description.physical163-192pl
dc.description.publication1,3pl
dc.description.versionostateczna wersja wydawcy
dc.identifier.doi10.34762/6g86-3p19pl
dc.identifier.eissn2720-0043pl
dc.identifier.issn1233-0477pl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/284335
dc.identifier.weblinkhttps://didaskalia.pl/pl/artykul/dzwiek-w-naszych-domachpl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska*
dc.rights.licenceCC-BY-NC-ND
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/legalcode*
dc.share.typeotwarte czasopismo
dc.subject.ensound studiespl
dc.subject.enindoor soundscapepl
dc.subject.ensound designpl
dc.subject.enIKEApl
dc.subject.enmarketingpl
dc.subtypeArticlepl
dc.titleDźwięk w naszych domach : o akustycznych strategiach marketingowych marki IKEApl
dc.title.alternativeSounds of our homes : acoustic marketing strategies of IKEApl
dc.title.journalDidaskaliapl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
The article aims to analyse a sonic turn in IKEA marketing practices that can be observed since 2017. The selection of advertisements that are presented in the paper is studied from two perspectives. Firstly, as a capitalist strategy of producing a demand for a certain product allowing to reperform acoustic harmony that is inherently connected to the notion of a home in western culture. Secondly, in quite the opposite way, as a possible aesthetic impulse capable of changing the consumers' perception of indoor soundscapes. The frame for this research is mainly Brandon LaBelle's sound studies theory and Chantal Mouffe's political theory.
dc.affiliationpl
Szkoła Doktorska Nauk Humanistycznych
dc.contributor.authorpl
Guzy, Maciej - 244131
dc.date.accessionpl
2021-11-24
dc.date.accessioned
2021-11-24T23:30:06Z
dc.date.available
2021-11-24T23:30:06Z
dc.date.issuedpl
2021
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.additionalpl
Streszcz. ang.
dc.description.numberpl
163-164
dc.description.physicalpl
163-192
dc.description.publicationpl
1,3
dc.description.version
ostateczna wersja wydawcy
dc.identifier.doipl
10.34762/6g86-3p19
dc.identifier.eissnpl
2720-0043
dc.identifier.issnpl
1233-0477
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/284335
dc.identifier.weblinkpl
https://didaskalia.pl/pl/artykul/dzwiek-w-naszych-domach
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska
dc.rights.licence
CC-BY-NC-ND
dc.rights.uri*
http://creativecommons.org/licenses/by-nc-nd/3.0/pl/legalcode
dc.share.type
otwarte czasopismo
dc.subject.enpl
sound studies
dc.subject.enpl
indoor soundscape
dc.subject.enpl
sound design
dc.subject.enpl
IKEA
dc.subject.enpl
marketing
dc.subtypepl
Article
dc.titlepl
Dźwięk w naszych domach : o akustycznych strategiach marketingowych marki IKEA
dc.title.alternativepl
Sounds of our homes : acoustic marketing strategies of IKEA
dc.title.journalpl
Didaskalia
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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