Bibliogr. s. 100. Publikacja nie posiada numeru ISBN

Recent years have seen dynamic growth in the number of researches in culture. Thanks to them, more is known about the cultural market. Institutions/cultural organizations are increasingly conducting a dialogue with their customers, meet their needs. At the macro level increases the number of tests is used to build the knowledge, the creation of a development strategy, or vision of cultural policy. At the micro level serves institutions and organizations of culture. The article describes the Polish most important types of research with their strengths and weakness like: -Central Statistical Office research; -Commissioned research; -Grant programs for research in the culture - in Poland there are very few; -Research related to work on strategy; -Research associated with project co-financing from EU and national funds. The author wishes to establish a comparative discussion, a dialogue on the role of studies in culture in a much wider dimension.