Social media platforms in sustainability communication of Polish social enterprises from the IT industry and beyond

2023
journal article
article
1
cris.lastimport.wos2024-04-09T21:32:09Z
dc.abstract.enThe article aims to identify and compare behaviour patterns of Polish social enterprises, especially those operating in the IT branch and using social media to communicate with their clients. The research consisted of a multidimensional qualitative and quantitative content analysis, including Cramér’s V correlation coefficient based on chi-squared statistic, also suitable for nominal data types. The article focused on client communication content created and placed on social media by Polish social enterprises from the IT and other branches. The research sample comprised 301 entities. According to the adopted assumption, the statistical research (correlation analysis) results showed certain behaviour patterns within the scope of the analysed area and revealed significant circumstances that affect communication. Due to the profile of professional competencies, the IT industry prefers communicating via social media, which aims to formulate a concise and precise message. Social enterprises in the group of the most economically effective entities have a unique way of using social media. They choose the most popular social media and, at the same time, to some extent, expand their communication to more specialised platforms. The applied approach is a new way to analyse social enterprise activities in social media. The analysis findings contribute to a greater understanding of connections between the discussed phenomena. The presented research procedure can be applied to determine the impact of other competencies of the analysed entities on sustainability communication in social media. According to research, IT entities enrich the current trends in social media use by social enterprises. The research results may be useful for banks, investors and public institutions forecasting the success of social enterprises and making support-related decisions. The scale and scope of the use of social media platforms for communication with the market may be a criterion in measuring the chances to commercialise goods and services offered by social enterprises.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzaniapl
dc.contributor.authorBaran, Michał - 127217 pl
dc.date.accessioned2023-07-21T12:15:17Z
dc.date.available2023-07-21T12:15:17Z
dc.date.issued2023pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.additionalBibliogr. s. 43-45pl
dc.description.number2pl
dc.description.physical35-45pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume15pl
dc.identifier.doi10.2478/emj-2023-0010pl
dc.identifier.eissn2543-912Xpl
dc.identifier.issn2543-6597pl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/316984
dc.languageengpl
dc.language.containerengpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa*
dc.rights.licenceCC-BY-NC-ND
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.pl*
dc.share.typeotwarte czasopismo
dc.subject.ensocial entrepreneurshippl
dc.subject.ensustainabilitypl
dc.subject.encommunicationpl
dc.subtypeArticlepl
dc.titleSocial media platforms in sustainability communication of Polish social enterprises from the IT industry and beyondpl
dc.title.journalEngineering Management in Production and Servicespl
dc.typeJournalArticlepl
dspace.entity.typePublication
cris.lastimport.wos
2024-04-09T21:32:09Z
dc.abstract.enpl
The article aims to identify and compare behaviour patterns of Polish social enterprises, especially those operating in the IT branch and using social media to communicate with their clients. The research consisted of a multidimensional qualitative and quantitative content analysis, including Cramér’s V correlation coefficient based on chi-squared statistic, also suitable for nominal data types. The article focused on client communication content created and placed on social media by Polish social enterprises from the IT and other branches. The research sample comprised 301 entities. According to the adopted assumption, the statistical research (correlation analysis) results showed certain behaviour patterns within the scope of the analysed area and revealed significant circumstances that affect communication. Due to the profile of professional competencies, the IT industry prefers communicating via social media, which aims to formulate a concise and precise message. Social enterprises in the group of the most economically effective entities have a unique way of using social media. They choose the most popular social media and, at the same time, to some extent, expand their communication to more specialised platforms. The applied approach is a new way to analyse social enterprise activities in social media. The analysis findings contribute to a greater understanding of connections between the discussed phenomena. The presented research procedure can be applied to determine the impact of other competencies of the analysed entities on sustainability communication in social media. According to research, IT entities enrich the current trends in social media use by social enterprises. The research results may be useful for banks, investors and public institutions forecasting the success of social enterprises and making support-related decisions. The scale and scope of the use of social media platforms for communication with the market may be a criterion in measuring the chances to commercialise goods and services offered by social enterprises.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzania
dc.contributor.authorpl
Baran, Michał - 127217
dc.date.accessioned
2023-07-21T12:15:17Z
dc.date.available
2023-07-21T12:15:17Z
dc.date.issuedpl
2023
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.additionalpl
Bibliogr. s. 43-45
dc.description.numberpl
2
dc.description.physicalpl
35-45
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
15
dc.identifier.doipl
10.2478/emj-2023-0010
dc.identifier.eissnpl
2543-912X
dc.identifier.issnpl
2543-6597
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/316984
dc.languagepl
eng
dc.language.containerpl
eng
dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa
dc.rights.licence
CC-BY-NC-ND
dc.rights.uri*
http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.pl
dc.share.type
otwarte czasopismo
dc.subject.enpl
social entrepreneurship
dc.subject.enpl
sustainability
dc.subject.enpl
communication
dc.subtypepl
Article
dc.titlepl
Social media platforms in sustainability communication of Polish social enterprises from the IT industry and beyond
dc.title.journalpl
Engineering Management in Production and Services
dc.typepl
JournalArticle
dspace.entity.type
Publication

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