Kobieta w polskiej i francuskiej reklamie - zachwyt czy dyskryminacja?

2014
book section
article
dc.abstract.enThe paper originated as the result of research in a few fields: social, political and anthropological as well as in the world of advertisement. The authors also used their pbservations and experience gained during several years long work as advisers for the Office of Elżbieta Radziszewska the Minister for Equality of Women in the Office of the Polish Prime Minister. The paper analyzes and com[ares variety of media (TV commercials, billboards and others) which use images of women toadvertise and market specific products in two countries: Poland and France. It also addresses the question how the legal systems in both countries approach stereotypes of women and sexism which are present in the world of advertisement.pl
dc.affiliationWydział Filozoficzny : Instytut Pedagogikipl
dc.contributor.authorPietrzak-Thébault, Joannapl
dc.contributor.authorSojka, Agnieszka - 131980 pl
dc.contributor.editorZawisza, Ewapl
dc.contributor.editorLubińska-Bogacka, Magdalenapl
dc.date.accessioned2015-12-09T08:30:02Z
dc.date.available2015-12-09T08:30:02Z
dc.date.issued2014pl
dc.description.physical49-58pl
dc.description.publication0,6pl
dc.description.volumeT. 1pl
dc.identifier.isbn978-83-64028-56-4pl
dc.identifier.urihttp://ruj.uj.edu.pl/xmlui/handle/item/17896
dc.languagepolpl
dc.language.containerpolpl
dc.pubinfoKraków : Wydawnictwo "Scriptum" Tomasz Sekundapl
dc.rights.licencebez licencji
dc.subject.enwomanpl
dc.subject.enadvertisementspl
dc.subject.encommercialspl
dc.subject.enmediapl
dc.subject.ensexual stereotypespl
dc.subject.ensexismpl
dc.subject.enmarketingpl
dc.subtypeArticlepl
dc.titleKobieta w polskiej i francuskiej reklamie - zachwyt czy dyskryminacja?pl
dc.title.alternativeWoman in polish and french commercials - admiration or discrimination?pl
dc.title.containerKobieta w mozaice kulturowej = Women in the cultural mozaicpl
dc.title.volumeRola stereotypów i kultury w kreacji kobiecości = The role of culture and stereotyps in the creation of feminitypl
dc.typeBookSectionpl
dspace.entity.typePublication
dc.abstract.enpl
The paper originated as the result of research in a few fields: social, political and anthropological as well as in the world of advertisement. The authors also used their pbservations and experience gained during several years long work as advisers for the Office of Elżbieta Radziszewska the Minister for Equality of Women in the Office of the Polish Prime Minister. The paper analyzes and com[ares variety of media (TV commercials, billboards and others) which use images of women toadvertise and market specific products in two countries: Poland and France. It also addresses the question how the legal systems in both countries approach stereotypes of women and sexism which are present in the world of advertisement.
dc.affiliationpl
Wydział Filozoficzny : Instytut Pedagogiki
dc.contributor.authorpl
Pietrzak-Thébault, Joanna
dc.contributor.authorpl
Sojka, Agnieszka - 131980
dc.contributor.editorpl
Zawisza, Ewa
dc.contributor.editorpl
Lubińska-Bogacka, Magdalena
dc.date.accessioned
2015-12-09T08:30:02Z
dc.date.available
2015-12-09T08:30:02Z
dc.date.issuedpl
2014
dc.description.physicalpl
49-58
dc.description.publicationpl
0,6
dc.description.volumepl
T. 1
dc.identifier.isbnpl
978-83-64028-56-4
dc.identifier.uri
http://ruj.uj.edu.pl/xmlui/handle/item/17896
dc.languagepl
pol
dc.language.containerpl
pol
dc.pubinfopl
Kraków : Wydawnictwo "Scriptum" Tomasz Sekunda
dc.rights.licence
bez licencji
dc.subject.enpl
woman
dc.subject.enpl
advertisements
dc.subject.enpl
commercials
dc.subject.enpl
media
dc.subject.enpl
sexual stereotypes
dc.subject.enpl
sexism
dc.subject.enpl
marketing
dc.subtypepl
Article
dc.titlepl
Kobieta w polskiej i francuskiej reklamie - zachwyt czy dyskryminacja?
dc.title.alternativepl
Woman in polish and french commercials - admiration or discrimination?
dc.title.containerpl
Kobieta w mozaice kulturowej = Women in the cultural mozaic
dc.title.volumepl
Rola stereotypów i kultury w kreacji kobiecości = The role of culture and stereotyps in the creation of feminity
dc.typepl
BookSection
dspace.entity.type
Publication
Affiliations

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