Zabić marketing, śmierć zarządzaniu!

2022
journal article
article
dc.abstract.enThe aim of the paper is to show that management and marketing, in terms of their interpretations dominating in the Polish higher education, are structurally unsustainable in a world that attempts to respond to the climatic and ecological challenges. The subject and starting point of the article is the critique of two popular definitions of management and marketing. The research problem relates to the incompatibility of social practices, such as contemporary management and marketing, with the scale of the challenges of the Anthropocene and the need to search for new, even utopian, ways of organizing reality. The main research questions are: are management and marketing practices in their current shape sustainable in a world that has decided to face the climatic and ecological challenges, and why is so.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Kulturypl
dc.contributor.authorPałasz, Michał - 105973 pl
dc.date.accession2023-05-10pl
dc.date.accessioned2023-05-23T08:57:52Z
dc.date.available2023-05-23T08:57:52Z
dc.date.issued2022pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.additionalBibliogr. s. 392-397.pl
dc.description.number4pl
dc.description.physical381-397pl
dc.description.publication1,2pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume23pl
dc.identifier.doi10.4467/20843976ZK.22.025.17257pl
dc.identifier.eissn2084-3976pl
dc.identifier.issn1896-8201pl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/311572
dc.identifier.weblinkhttps://www.ejournals.eu/Zarzadzanie-w-Kulturze/2022/23-4-2022/art/23015/pl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsUdzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa*
dc.rights.licenceCC-BY
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/legalcode.pl*
dc.share.typeotwarte czasopismo
dc.subject.enmanagementpl
dc.subject.enmarketingpl
dc.subject.enAnthropocenepl
dc.subject.enclimate disasterpl
dc.subject.ensustainable developmentpl
dc.subtypeArticlepl
dc.titleZabić marketing, śmierć zarządzaniu!pl
dc.title.alternativeKill marketing, death to management!pl
dc.title.journalZarządzanie w Kulturzepl
dc.title.volumeLaboratoria Kultury Współczesnejpl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
The aim of the paper is to show that management and marketing, in terms of their interpretations dominating in the Polish higher education, are structurally unsustainable in a world that attempts to respond to the climatic and ecological challenges. The subject and starting point of the article is the critique of two popular definitions of management and marketing. The research problem relates to the incompatibility of social practices, such as contemporary management and marketing, with the scale of the challenges of the Anthropocene and the need to search for new, even utopian, ways of organizing reality. The main research questions are: are management and marketing practices in their current shape sustainable in a world that has decided to face the climatic and ecological challenges, and why is so.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
dc.contributor.authorpl
Pałasz, Michał - 105973
dc.date.accessionpl
2023-05-10
dc.date.accessioned
2023-05-23T08:57:52Z
dc.date.available
2023-05-23T08:57:52Z
dc.date.issuedpl
2022
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.additionalpl
Bibliogr. s. 392-397.
dc.description.numberpl
4
dc.description.physicalpl
381-397
dc.description.publicationpl
1,2
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
23
dc.identifier.doipl
10.4467/20843976ZK.22.025.17257
dc.identifier.eissnpl
2084-3976
dc.identifier.issnpl
1896-8201
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/311572
dc.identifier.weblinkpl
https://www.ejournals.eu/Zarzadzanie-w-Kulturze/2022/23-4-2022/art/23015/
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa
dc.rights.licence
CC-BY
dc.rights.uri*
http://creativecommons.org/licenses/by/4.0/legalcode.pl
dc.share.type
otwarte czasopismo
dc.subject.enpl
management
dc.subject.enpl
marketing
dc.subject.enpl
Anthropocene
dc.subject.enpl
climate disaster
dc.subject.enpl
sustainable development
dc.subtypepl
Article
dc.titlepl
Zabić marketing, śmierć zarządzaniu!
dc.title.alternativepl
Kill marketing, death to management!
dc.title.journalpl
Zarządzanie w Kulturze
dc.title.volumepl
Laboratoria Kultury Współczesnej
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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