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Zabić marketing, śmierć zarządzaniu!
Journal
Zarządzanie w Kulturze
20
Alternative title
Kill marketing, death to management!
Author
Pałasz Michał
Volume
23
Number
4
Title of volume
Laboratoria Kultury Współczesnej
Pages
381-397
ISSN
1896-8201
eISSN
2084-3976
Keywords in English
management
marketing
Anthropocene
climate disaster
sustainable development
Access date
2023-05-10
Remarks
Bibliogr. s. 392-397.
Language
Polish
Journal language
Polish
Abstract in English
The aim of the paper is to show that management and marketing, in terms of their interpretations dominating in the Polish higher education, are structurally unsustainable in a world that attempts to respond to the climatic and ecological challenges. The subject and starting point of the article is the critique of two popular definitions of management and marketing. The research problem relates to the incompatibility of social practices, such as contemporary management and marketing, with the scale of the challenges of the Anthropocene and the need to search for new, even utopian, ways of organizing reality. The main research questions are: are management and marketing practices in their current shape sustainable in a world that has decided to face the climatic and ecological challenges, and why is so.
Affiliation
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
| dc.abstract.en | The aim of the paper is to show that management and marketing, in terms of their interpretations dominating in the Polish higher education, are structurally unsustainable in a world that attempts to respond to the climatic and ecological challenges. The subject and starting point of the article is the critique of two popular definitions of management and marketing. The research problem relates to the incompatibility of social practices, such as contemporary management and marketing, with the scale of the challenges of the Anthropocene and the need to search for new, even utopian, ways of organizing reality. The main research questions are: are management and marketing practices in their current shape sustainable in a world that has decided to face the climatic and ecological challenges, and why is so. | pl |
| dc.affiliation | Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury | pl |
| dc.contributor.author | Pałasz, Michał - 105973 | pl |
| dc.date.accession | 2023-05-10 | pl |
| dc.date.accessioned | 2023-05-23T08:57:52Z | |
| dc.date.available | 2023-05-23T08:57:52Z | |
| dc.date.issued | 2022 | pl |
| dc.date.openaccess | 0 | |
| dc.description.accesstime | w momencie opublikowania | |
| dc.description.additional | Bibliogr. s. 392-397. | pl |
| dc.description.number | 4 | pl |
| dc.description.physical | 381-397 | pl |
| dc.description.publication | 1,2 | pl |
| dc.description.version | ostateczna wersja wydawcy | |
| dc.description.volume | 23 | pl |
| dc.identifier.doi | 10.4467/20843976ZK.22.025.17257 | pl |
| dc.identifier.eissn | 2084-3976 | pl |
| dc.identifier.issn | 1896-8201 | pl |
| dc.identifier.uri | https://ruj.uj.edu.pl/xmlui/handle/item/311572 | |
| dc.identifier.weblink | https://www.ejournals.eu/Zarzadzanie-w-Kulturze/2022/23-4-2022/art/23015/ | pl |
| dc.language | pol | pl |
| dc.language.container | pol | pl |
| dc.rights | Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa | * |
| dc.rights.licence | CC-BY | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/legalcode.pl | * |
| dc.share.type | otwarte czasopismo | |
| dc.subject.en | management | pl |
| dc.subject.en | marketing | pl |
| dc.subject.en | Anthropocene | pl |
| dc.subject.en | climate disaster | pl |
| dc.subject.en | sustainable development | pl |
| dc.subtype | Article | pl |
| dc.title | Zabić marketing, śmierć zarządzaniu! | pl |
| dc.title.alternative | Kill marketing, death to management! | pl |
| dc.title.journal | Zarządzanie w Kulturze | pl |
| dc.title.volume | Laboratoria Kultury Współczesnej | pl |
| dc.type | JournalArticle | pl |
| dspace.entity.type | Publication |
dc.abstract.enpl
The aim of the paper is to show that management and marketing, in terms of their interpretations dominating in the Polish higher education, are structurally unsustainable in a world that attempts to respond to the climatic and ecological challenges. The subject and starting point of the article is the critique of two popular definitions of management and marketing. The research problem relates to the incompatibility of social practices, such as contemporary management and marketing, with the scale of the challenges of the Anthropocene and the need to search for new, even utopian, ways of organizing reality. The main research questions are: are management and marketing practices in their current shape sustainable in a world that has decided to face the climatic and ecological challenges, and why is so. dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury dc.contributor.authorpl
Pałasz, Michał - 105973 dc.date.accessionpl
2023-05-10 dc.date.accessioned
2023-05-23T08:57:52Z dc.date.available
2023-05-23T08:57:52Z dc.date.issuedpl
2022 dc.date.openaccess
0 dc.description.accesstime
w momencie opublikowania dc.description.additionalpl
Bibliogr. s. 392-397. dc.description.numberpl
4 dc.description.physicalpl
381-397 dc.description.publicationpl
1,2 dc.description.version
ostateczna wersja wydawcy dc.description.volumepl
23 dc.identifier.doipl
10.4467/20843976ZK.22.025.17257 dc.identifier.eissnpl
2084-3976 dc.identifier.issnpl
1896-8201 dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/311572 dc.identifier.weblinkpl
https://www.ejournals.eu/Zarzadzanie-w-Kulturze/2022/23-4-2022/art/23015/ dc.languagepl
pol dc.language.containerpl
pol dc.rights*
Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa dc.rights.licence
CC-BY dc.rights.uri*
http://creativecommons.org/licenses/by/4.0/legalcode.pl dc.share.type
otwarte czasopismo dc.subject.enpl
management dc.subject.enpl
marketing dc.subject.enpl
Anthropocene dc.subject.enpl
climate disaster dc.subject.enpl
sustainable development dc.subtypepl
Article dc.titlepl
Zabić marketing, śmierć zarządzaniu! dc.title.alternativepl
Kill marketing, death to management! dc.title.journalpl
Zarządzanie w Kulturze dc.title.volumepl
Laboratoria Kultury Współczesnej dc.typepl
JournalArticle dspace.entity.type
Publication Affiliations
Wydział Zarządzania i Komunikacji Społecznej
Pałasz, Michał
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