Zarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnym

2013
journal article
article
dc.abstract.enNowadays values plays important role in the modern management. The essence of management values in the company is taking care by managers about the most important values, putting them on, promoting, compliance and control. The values in the field of management of the company can be, according to the author of the article into three main groups: 1. the values in the moral sense: set standards and norms of behavior, 2. the values in terms of utility, primarily concerning the product, 3. the values in economic terms, which include the value of the product, achieved, as well as the value of the firm. There is only one, according to the author of this paper a way to permanently improve the quality and attractiveness of information (as well as the media company’s reputation), namely, that the information will become real creative and cultural goods. At the time when the information produced and distributed by the media company will have the character and quality of cultural and creative goods, acquire the nature of public goods, giving positive externalities. As such, should benefit from public support perspective, as it happens with culture and education institutions.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznejpl
dc.contributor.authorMirski, Andrzej - 130643 pl
dc.date.accession2019-05-23pl
dc.date.accessioned2019-05-23T08:59:15Z
dc.date.available2019-05-23T08:59:15Z
dc.date.issued2013pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.additionalBibliogr. s. 83-84pl
dc.description.number1pl
dc.description.physical63-84pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume1pl
dc.identifier.eissn2354-0214pl
dc.identifier.issn2353-5938pl
dc.identifier.projectROD UJ / OPpl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/75561
dc.identifier.weblinkhttp://www.ejournals.eu/sj/index.php/ZM/article/view/5017pl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsDozwolony użytek utworów chronionych*
dc.rights.licenceOTHER
dc.rights.urihttp://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf*
dc.share.typeotwarte czasopismo
dc.subject.envalues managementpl
dc.subject.enmedia companypl
dc.subject.enmedia values in the moral sensepl
dc.subject.envalues in terms of utilitypl
dc.subject.envalues in economic termspl
dc.subject.enthe quality and attractiveness of informationpl
dc.subject.encreative and cultural goodspl
dc.subject.enpublic supportpl
dc.subtypeArticlepl
dc.titleZarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnympl
dc.title.alternativeManaging by values in management of media companypl
dc.title.journalZarządzanie Mediamipl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
Nowadays values plays important role in the modern management. The essence of management values in the company is taking care by managers about the most important values, putting them on, promoting, compliance and control. The values in the field of management of the company can be, according to the author of the article into three main groups: 1. the values in the moral sense: set standards and norms of behavior, 2. the values in terms of utility, primarily concerning the product, 3. the values in economic terms, which include the value of the product, achieved, as well as the value of the firm. There is only one, according to the author of this paper a way to permanently improve the quality and attractiveness of information (as well as the media company’s reputation), namely, that the information will become real creative and cultural goods. At the time when the information produced and distributed by the media company will have the character and quality of cultural and creative goods, acquire the nature of public goods, giving positive externalities. As such, should benefit from public support perspective, as it happens with culture and education institutions.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej
dc.contributor.authorpl
Mirski, Andrzej - 130643
dc.date.accessionpl
2019-05-23
dc.date.accessioned
2019-05-23T08:59:15Z
dc.date.available
2019-05-23T08:59:15Z
dc.date.issuedpl
2013
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.additionalpl
Bibliogr. s. 83-84
dc.description.numberpl
1
dc.description.physicalpl
63-84
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
1
dc.identifier.eissnpl
2354-0214
dc.identifier.issnpl
2353-5938
dc.identifier.projectpl
ROD UJ / OP
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/75561
dc.identifier.weblinkpl
http://www.ejournals.eu/sj/index.php/ZM/article/view/5017
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Dozwolony użytek utworów chronionych
dc.rights.licence
OTHER
dc.rights.uri*
http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf
dc.share.type
otwarte czasopismo
dc.subject.enpl
values management
dc.subject.enpl
media company
dc.subject.enpl
media values in the moral sense
dc.subject.enpl
values in terms of utility
dc.subject.enpl
values in economic terms
dc.subject.enpl
the quality and attractiveness of information
dc.subject.enpl
creative and cultural goods
dc.subject.enpl
public support
dc.subtypepl
Article
dc.titlepl
Zarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnym
dc.title.alternativepl
Managing by values in management of media company
dc.title.journalpl
Zarządzanie Mediami
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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