Media publiczne : państwo, społeczeństwo, rynek

2013
journal article
article
dc.abstract.enMedia companies, in order to survive and develop on the market - need to be interested in creating positive relationships with recipients. In the period of digitalizing media - more and more diversification can be observed which may be important condition of success of media companies. However in the contrast to commercial broadcasters, public media shall do all the best and use all possible means (including new age marketing) in order to publish contents set in the mission of broadcasters. Presented in the article, studies have shown that the goodwill is created by a wide range of players in the chain of its value, and how important is the relationship between the supplier and customers, as this could result in customer loyalty to the brand - in this case, the regional public broadcaster. From the perspective of this publication are important research on public marketing assets of regional media and their use in the process of marketing communication.pl
dc.contributor.authorRóżycka, Magdalena - 254811 pl
dc.date.accession2019-05-20pl
dc.date.accessioned2019-05-20T09:53:52Z
dc.date.available2019-05-20T09:53:52Z
dc.date.issued2013pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.additionalBibliogr. s. 30-32pl
dc.description.number1pl
dc.description.physical11-32pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume1pl
dc.identifier.eissn2354-0214pl
dc.identifier.issn2353-5938pl
dc.identifier.projectROD UJ / OPpl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/75227
dc.identifier.weblinkhttp://www.ejournals.eu/ZM/Tom_1/1-2013/art/2708/pl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsDozwolony użytek utworów chronionych*
dc.rights.licenceOTHER
dc.rights.urihttp://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf*
dc.share.typeotwarte czasopismo
dc.subject.enmanagementpl
dc.subject.enpublic regional mediapl
dc.subject.enmarketingpl
dc.subject.enmarketpl
dc.subject.enmissionpl
dc.subject.endigitizationpl
dc.subtypeArticlepl
dc.titleMedia publiczne : państwo, społeczeństwo, rynekpl
dc.title.alternativePublic regional media : a state, a society, the marketpl
dc.title.journalZarządzanie Mediamipl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
Media companies, in order to survive and develop on the market - need to be interested in creating positive relationships with recipients. In the period of digitalizing media - more and more diversification can be observed which may be important condition of success of media companies. However in the contrast to commercial broadcasters, public media shall do all the best and use all possible means (including new age marketing) in order to publish contents set in the mission of broadcasters. Presented in the article, studies have shown that the goodwill is created by a wide range of players in the chain of its value, and how important is the relationship between the supplier and customers, as this could result in customer loyalty to the brand - in this case, the regional public broadcaster. From the perspective of this publication are important research on public marketing assets of regional media and their use in the process of marketing communication.
dc.contributor.authorpl
Różycka, Magdalena - 254811
dc.date.accessionpl
2019-05-20
dc.date.accessioned
2019-05-20T09:53:52Z
dc.date.available
2019-05-20T09:53:52Z
dc.date.issuedpl
2013
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.additionalpl
Bibliogr. s. 30-32
dc.description.numberpl
1
dc.description.physicalpl
11-32
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
1
dc.identifier.eissnpl
2354-0214
dc.identifier.issnpl
2353-5938
dc.identifier.projectpl
ROD UJ / OP
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/75227
dc.identifier.weblinkpl
http://www.ejournals.eu/ZM/Tom_1/1-2013/art/2708/
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Dozwolony użytek utworów chronionych
dc.rights.licence
OTHER
dc.rights.uri*
http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf
dc.share.type
otwarte czasopismo
dc.subject.enpl
management
dc.subject.enpl
public regional media
dc.subject.enpl
marketing
dc.subject.enpl
market
dc.subject.enpl
mission
dc.subject.enpl
digitization
dc.subtypepl
Article
dc.titlepl
Media publiczne : państwo, społeczeństwo, rynek
dc.title.alternativepl
Public regional media : a state, a society, the market
dc.title.journalpl
Zarządzanie Mediami
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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