Mashup as paratextual practice : beyond digital objects (in the age of networked media)

2014
book section
article
cris.lastimport.wos2024-04-09T19:59:24Z
dc.abstract.enThe main objective of this chapter is to contribute to a more dynamic understanding of the notion of paratext (Genette, 1997a). The author argues that in order to fully grasp the discourse of contemporary media objects, one has to focus on the networked, hyperconnective and fluid nature of today's media environments (Jenkins, 2008; Varnelis, 2008), where content itself often seems secondary to the modes of its circulation. In this regard, the concept of paratext still provides a valuable framework of analysis, especially when related to the widespread programming and coding procedures of contemporary Web services. In order to enable such a dynamic understanding of the notion in the contemporary digital media environment, Genette's proposition should be read not only (or primarily) as relating to the set of subtexts, "parasitic" texts, annotations and markers accompanying the "main" text, but first and foremost as a semiotic-technological apparatus enabling the circulation of digital content across different media platforms. Such a re-reading also calls for an updated understanding of digital media, with more prominence given to the relational characteristics of the objects, as well as to the fluidity and dynamics of the processes of circulation, rather than to digital "objects" as such.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Sztuk Audiowizualnychpl
dc.contributor.authorNacher, Anna - 130854 pl
dc.contributor.editorDesrochers, Nadinepl
dc.contributor.editorApollon, Danielpl
dc.date.accessioned2015-05-14T06:09:42Z
dc.date.available2015-05-14T06:09:42Z
dc.date.issued2014pl
dc.description.physical63-82pl
dc.description.publication1pl
dc.description.seriesAdvances in Human and Social Aspects of Technology (AHSAT)
dc.identifier.doi10.4018/978-1-4666-6002-1.ch004pl
dc.identifier.eisbn978-1-4666-6003-8pl
dc.identifier.isbn978-1-4666-6002-1pl
dc.identifier.isbn978-1-4666-6005-2pl
dc.identifier.serieseissn2328-1324
dc.identifier.seriesissn2328-1316
dc.identifier.urihttp://ruj.uj.edu.pl/xmlui/handle/item/7003
dc.languageengpl
dc.language.containerengpl
dc.pubinfoHershey : Information Science Reference, an imprint of IGI Globalpl
dc.rights.licencebez licencji
dc.subtypeArticlepl
dc.titleMashup as paratextual practice : beyond digital objects (in the age of networked media)pl
dc.title.containerExamining paratextual theory and its applications in digital culturepl
dc.typeBookSectionpl
dspace.entity.typePublication
cris.lastimport.wos
2024-04-09T19:59:24Z
dc.abstract.enpl
The main objective of this chapter is to contribute to a more dynamic understanding of the notion of paratext (Genette, 1997a). The author argues that in order to fully grasp the discourse of contemporary media objects, one has to focus on the networked, hyperconnective and fluid nature of today's media environments (Jenkins, 2008; Varnelis, 2008), where content itself often seems secondary to the modes of its circulation. In this regard, the concept of paratext still provides a valuable framework of analysis, especially when related to the widespread programming and coding procedures of contemporary Web services. In order to enable such a dynamic understanding of the notion in the contemporary digital media environment, Genette's proposition should be read not only (or primarily) as relating to the set of subtexts, "parasitic" texts, annotations and markers accompanying the "main" text, but first and foremost as a semiotic-technological apparatus enabling the circulation of digital content across different media platforms. Such a re-reading also calls for an updated understanding of digital media, with more prominence given to the relational characteristics of the objects, as well as to the fluidity and dynamics of the processes of circulation, rather than to digital "objects" as such.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Sztuk Audiowizualnych
dc.contributor.authorpl
Nacher, Anna - 130854
dc.contributor.editorpl
Desrochers, Nadine
dc.contributor.editorpl
Apollon, Daniel
dc.date.accessioned
2015-05-14T06:09:42Z
dc.date.available
2015-05-14T06:09:42Z
dc.date.issuedpl
2014
dc.description.physicalpl
63-82
dc.description.publicationpl
1
dc.description.series
Advances in Human and Social Aspects of Technology (AHSAT)
dc.identifier.doipl
10.4018/978-1-4666-6002-1.ch004
dc.identifier.eisbnpl
978-1-4666-6003-8
dc.identifier.isbnpl
978-1-4666-6002-1
dc.identifier.isbnpl
978-1-4666-6005-2
dc.identifier.serieseissn
2328-1324
dc.identifier.seriesissn
2328-1316
dc.identifier.uri
http://ruj.uj.edu.pl/xmlui/handle/item/7003
dc.languagepl
eng
dc.language.containerpl
eng
dc.pubinfopl
Hershey : Information Science Reference, an imprint of IGI Global
dc.rights.licence
bez licencji
dc.subtypepl
Article
dc.titlepl
Mashup as paratextual practice : beyond digital objects (in the age of networked media)
dc.title.containerpl
Examining paratextual theory and its applications in digital culture
dc.typepl
BookSection
dspace.entity.type
Publication
Affiliations

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