Autopromocja i budowanie marki osobistej na portalu Instagram na tle kultury narcyzmu : analiza zjawiska na podstawie badania dziesięciu najpopularniejszych profili w serwisie

2018
journal article
article
dc.abstract.enThe aim of the present article is to analyse the mechanisms of self-representation and how the personal brand is being built by the Instagram users, with a particular emphasis on practices which fit into the culture of narcissism. The author uses qualitative methods based on a content analysis of Instagram profiles belonging to selected celebrities and celetoids. The group selection is intentional: the ten accounts which have been brought under study have the greatest number of followers according to the Social Blade rank. The author also reviews and analyses Polish and English literature on the phenomenon of Instagram, paying attention to its content and discussing research related to self-representation through this platform.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Kulturypl
dc.contributor.authorModzelewska, Anna - 149125 pl
dc.date.accession2019-01-31pl
dc.date.accessioned2019-02-07T12:50:27Z
dc.date.available2019-02-07T12:50:27Z
dc.date.issued2018pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.additionalNa publ. autorka wyst. jako Anna Modzelewska-Stalmachpl
dc.description.number1pl
dc.description.physical25-40pl
dc.description.publication1pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume6pl
dc.identifier.doi10.4467/23540214ZM.18.003.9025pl
dc.identifier.eissn2354-0214pl
dc.identifier.issn2353-5938pl
dc.identifier.projectROD UJ / OPpl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/67864
dc.identifier.weblinkhttp://www.ejournals.eu/ZM/2018/1-2018/art/12882/pl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Na tych samych warunkach 4.0 Międzynarodowa*
dc.rights.licenceCC-BY-NC-SA
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.pl*
dc.share.typeotwarte czasopismo
dc.subject.enInstagrampl
dc.subject.enself-representationpl
dc.subject.ennew mediapl
dc.subject.ennarcissismpl
dc.subject.plInstagrampl
dc.subject.plautopromocjapl
dc.subject.plnowe mediapl
dc.subject.plkultura narcyzmupl
dc.subtypeArticlepl
dc.titleAutopromocja i budowanie marki osobistej na portalu Instagram na tle kultury narcyzmu : analiza zjawiska na podstawie badania dziesięciu najpopularniejszych profili w serwisiepl
dc.title.alternativeSelf-representation and building a personal brand on the Instagram portal in light of the culture of narcissism : an analysis based on a study of the portal's ten most popular profilespl
dc.title.journalZarządzanie Mediamipl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
The aim of the present article is to analyse the mechanisms of self-representation and how the personal brand is being built by the Instagram users, with a particular emphasis on practices which fit into the culture of narcissism. The author uses qualitative methods based on a content analysis of Instagram profiles belonging to selected celebrities and celetoids. The group selection is intentional: the ten accounts which have been brought under study have the greatest number of followers according to the Social Blade rank. The author also reviews and analyses Polish and English literature on the phenomenon of Instagram, paying attention to its content and discussing research related to self-representation through this platform.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
dc.contributor.authorpl
Modzelewska, Anna - 149125
dc.date.accessionpl
2019-01-31
dc.date.accessioned
2019-02-07T12:50:27Z
dc.date.available
2019-02-07T12:50:27Z
dc.date.issuedpl
2018
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.additionalpl
Na publ. autorka wyst. jako Anna Modzelewska-Stalmach
dc.description.numberpl
1
dc.description.physicalpl
25-40
dc.description.publicationpl
1
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
6
dc.identifier.doipl
10.4467/23540214ZM.18.003.9025
dc.identifier.eissnpl
2354-0214
dc.identifier.issnpl
2353-5938
dc.identifier.projectpl
ROD UJ / OP
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/67864
dc.identifier.weblinkpl
http://www.ejournals.eu/ZM/2018/1-2018/art/12882/
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Na tych samych warunkach 4.0 Międzynarodowa
dc.rights.licence
CC-BY-NC-SA
dc.rights.uri*
http://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.pl
dc.share.type
otwarte czasopismo
dc.subject.enpl
Instagram
dc.subject.enpl
self-representation
dc.subject.enpl
new media
dc.subject.enpl
narcissism
dc.subject.plpl
Instagram
dc.subject.plpl
autopromocja
dc.subject.plpl
nowe media
dc.subject.plpl
kultura narcyzmu
dc.subtypepl
Article
dc.titlepl
Autopromocja i budowanie marki osobistej na portalu Instagram na tle kultury narcyzmu : analiza zjawiska na podstawie badania dziesięciu najpopularniejszych profili w serwisie
dc.title.alternativepl
Self-representation and building a personal brand on the Instagram portal in light of the culture of narcissism : an analysis based on a study of the portal's ten most popular profiles
dc.title.journalpl
Zarządzanie Mediami
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

* The migration of download and view statistics prior to the date of April 8, 2024 is in progress.

Views
21
Views per month
Views per city
Warsaw
7
Bydgoszcz
2
Lublin
2
Olsztyn
2
Zielona Góra
2
Elblag
1
Krakow
1
Ostrów Wielkopolski
1
Poznan
1
Downloads
modzelewska-stalmach_autopromocja_i_budowanie_marki_osobistej_2018.pdf
115
modzelewska-stalmach_autopromocja_i_budowanie_marki_osobistej_2018.odt
8