Crush Cancer! : the communication strategy of the Rak'n'Roll Foundation as an example of an alternative form of communicating about health

2015
journal article
article
dc.abstract.enThe goal of this article is an analysis of the function, which NGOs perform in the health system in Poland, as well as their participation in universal-social debate concerning health. The object of this paper, is Communications strategy of the Rak’n’Roll Foundation, one of the Polish NGOs with the highest level of recognition, operating in the sphere of health. On the basis of the author’s own research, she describes the activities undertaken by the Foundation to create and develop mutual relations with the media and analyze how it is represented in the media, as well as the effi cacy of its own means of communication. She raises the question as to whether the communication activities of the “Rak’n’Roll” Foundation aim to improve the health care system (support) or does it rather contribute to an “overloading of the system” (that is a situation where the demands of individuals exceed the ability of the state to act) or perhaps they don’t have any greater signifi cance on an institutional level?pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Dziennikarstwa, Mediów i Komunikacji Społecznejpl
dc.contributor.authorHess, Agnieszka - 128316 pl
dc.date.accession2019-02-21pl
dc.date.accessioned2016-03-01T13:58:22Z
dc.date.available2016-03-01T13:58:22Z
dc.date.issued2015pl
dc.date.openaccess12
dc.description.accesstimepo opublikowaniu
dc.description.additionalBibliogr. s. 439pl
dc.description.number2 (222)pl
dc.description.physical423-439pl
dc.description.publication1pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume58pl
dc.identifier.doi10.4467/2299-6362PZ.15.030.4140pl
dc.identifier.eissn2299-6362pl
dc.identifier.issn0555-0025pl
dc.identifier.projectROD UJ / Ppl
dc.identifier.urihttp://ruj.uj.edu.pl/xmlui/handle/item/21663
dc.identifier.weblinkhttp://www.ejournals.eu/Zeszyty-Prasoznawcze/2015/2-(222)/art/6053/pl
dc.languageengpl
dc.language.containerpolpl
dc.rightsDozwolony użytek utworów chronionych*
dc.rights.licenceOTHER
dc.rights.urihttp://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf*
dc.share.typeotwarte czasopismo
dc.subject.enNGOpl
dc.subject.encommunications strategypl
dc.subject.enhealth carepl
dc.subject.enmediatizationpl
dc.subtypeArticlepl
dc.titleCrush Cancer! : the communication strategy of the Rak'n'Roll Foundation as an example of an alternative form of communicating about healthpl
dc.title.journalZeszyty Prasoznawczepl
dc.title.volumeKomunikowanie o zdrowiupl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
The goal of this article is an analysis of the function, which NGOs perform in the health system in Poland, as well as their participation in universal-social debate concerning health. The object of this paper, is Communications strategy of the Rak’n’Roll Foundation, one of the Polish NGOs with the highest level of recognition, operating in the sphere of health. On the basis of the author’s own research, she describes the activities undertaken by the Foundation to create and develop mutual relations with the media and analyze how it is represented in the media, as well as the effi cacy of its own means of communication. She raises the question as to whether the communication activities of the “Rak’n’Roll” Foundation aim to improve the health care system (support) or does it rather contribute to an “overloading of the system” (that is a situation where the demands of individuals exceed the ability of the state to act) or perhaps they don’t have any greater signifi cance on an institutional level?
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej
dc.contributor.authorpl
Hess, Agnieszka - 128316
dc.date.accessionpl
2019-02-21
dc.date.accessioned
2016-03-01T13:58:22Z
dc.date.available
2016-03-01T13:58:22Z
dc.date.issuedpl
2015
dc.date.openaccess
12
dc.description.accesstime
po opublikowaniu
dc.description.additionalpl
Bibliogr. s. 439
dc.description.numberpl
2 (222)
dc.description.physicalpl
423-439
dc.description.publicationpl
1
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
58
dc.identifier.doipl
10.4467/2299-6362PZ.15.030.4140
dc.identifier.eissnpl
2299-6362
dc.identifier.issnpl
0555-0025
dc.identifier.projectpl
ROD UJ / P
dc.identifier.uri
http://ruj.uj.edu.pl/xmlui/handle/item/21663
dc.identifier.weblinkpl
http://www.ejournals.eu/Zeszyty-Prasoznawcze/2015/2-(222)/art/6053/
dc.languagepl
eng
dc.language.containerpl
pol
dc.rights*
Dozwolony użytek utworów chronionych
dc.rights.licence
OTHER
dc.rights.uri*
http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf
dc.share.type
otwarte czasopismo
dc.subject.enpl
NGO
dc.subject.enpl
communications strategy
dc.subject.enpl
health care
dc.subject.enpl
mediatization
dc.subtypepl
Article
dc.titlepl
Crush Cancer! : the communication strategy of the Rak'n'Roll Foundation as an example of an alternative form of communicating about health
dc.title.journalpl
Zeszyty Prasoznawcze
dc.title.volumepl
Komunikowanie o zdrowiu
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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