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Decyzje nabywcze młodych konsumentów (w wieku 9-11 lat)

2006
book section
article
Alternative title

Purchasing decisions of young consumers (aged 9-11)

Author
Budzanowska-Drzewiecka Małgorzata
Editor
Surówka-Marszałek Danuta
Book title / Journal title
Marketing
publisher
Kraków : Krakowskie Towarzystwo Edukacyjne - Oficyna Wydawnicza AFM: na zlec. Krakowskiej Szkoły Wyższej im. Andrzeja Frycza Modrzewskiego
Pages
244-258
ISBN
83-89823-87-X978-83-89823-87-8
Series
Zeszyty Naukowe - Krakowska Szkoła Wyższa im. Andrzeja Frycza Modrzewskiego
URL
http://hdl.handle.net/11315/19519
Date accessed
2020-01-16
Notes

Bibliogr. s. 258

Language
Polish
Book language / Journal language
Polish
Abstract in English

Young consumers begin their active participation in the market purchasing goods that are earmarked solely for them as well as products that are not considered for children. The author presents the range of purchase decisions of children and youth referring to the classification of autonomous and syncretic developed especially for that purpose. This description is accompanied by the descriptions of own research conducted in the market sub-segment of the young (i.e. aged 9-11) consumer. It is preceded by an analysis of basic differences in the process of making purchase decisions by adults and children.

dc.abstract.enYoung consumers begin their active participation in the market purchasing goods that are earmarked solely for them as well as products that are not considered for children. The author presents the range of purchase decisions of children and youth referring to the classification of autonomous and syncretic developed especially for that purpose. This description is accompanied by the descriptions of own research conducted in the market sub-segment of the young (i.e. aged 9-11) consumer. It is preceded by an analysis of basic differences in the process of making purchase decisions by adults and children.pl
dc.contributor.authorBudzanowska-Drzewiecka, Małgorzata - 174223 pl
dc.contributor.editorSurówka-Marszałek, Danutapl
dc.date.accession2020-01-16pl
dc.date.accessioned2020-01-16T08:42:36Z
dc.date.available2020-01-16T08:42:36Z
dc.date.issued2006pl
dc.date.openaccess144
dc.description.accesstimepo opublikowaniu
dc.description.additionalBibliogr. s. 258pl
dc.description.physical244-258pl
dc.description.seriesZeszyty Naukowe - Krakowska Szkoła Wyższa im. Andrzeja Frycza Modrzewskiego
dc.description.versionostateczna wersja wydawcy
dc.identifier.isbn83-89823-87-Xpl
dc.identifier.isbn978-83-89823-87-8pl
dc.identifier.projectROD UJ / OPpl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/130860
dc.identifier.weblinkhttp://hdl.handle.net/11315/19519pl
dc.languagepolpl
dc.language.containerpolpl
dc.pubinfoKraków : Krakowskie Towarzystwo Edukacyjne - Oficyna Wydawnicza AFMpl
dc.pubinfo: na zlec. Krakowskiej Szkoły Wyższej im. Andrzeja Frycza Modrzewskiegopl
dc.rightsUdzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska*
dc.rights.licenceCC-BY-NC-ND
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/legalcode*
dc.share.typeotwarte repozytorium
dc.subtypeArticlepl
dc.titleDecyzje nabywcze młodych konsumentów (w wieku 9-11 lat)pl
dc.title.alternativePurchasing decisions of young consumers (aged 9-11)pl
dc.title.containerMarketingpl
dc.typeBookSectionpl
dspace.entity.typePublication
dc.abstract.enpl
Young consumers begin their active participation in the market purchasing goods that are earmarked solely for them as well as products that are not considered for children. The author presents the range of purchase decisions of children and youth referring to the classification of autonomous and syncretic developed especially for that purpose. This description is accompanied by the descriptions of own research conducted in the market sub-segment of the young (i.e. aged 9-11) consumer. It is preceded by an analysis of basic differences in the process of making purchase decisions by adults and children.
dc.contributor.authorpl
Budzanowska-Drzewiecka, Małgorzata - 174223
dc.contributor.editorpl
Surówka-Marszałek, Danuta
dc.date.accessionpl
2020-01-16
dc.date.accessioned
2020-01-16T08:42:36Z
dc.date.available
2020-01-16T08:42:36Z
dc.date.issuedpl
2006
dc.date.openaccess
144
dc.description.accesstime
po opublikowaniu
dc.description.additionalpl
Bibliogr. s. 258
dc.description.physicalpl
244-258
dc.description.series
Zeszyty Naukowe - Krakowska Szkoła Wyższa im. Andrzeja Frycza Modrzewskiego
dc.description.version
ostateczna wersja wydawcy
dc.identifier.isbnpl
83-89823-87-X
dc.identifier.isbnpl
978-83-89823-87-8
dc.identifier.projectpl
ROD UJ / OP
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/130860
dc.identifier.weblinkpl
http://hdl.handle.net/11315/19519
dc.languagepl
pol
dc.language.containerpl
pol
dc.pubinfopl
Kraków : Krakowskie Towarzystwo Edukacyjne - Oficyna Wydawnicza AFM
dc.pubinfopl
: na zlec. Krakowskiej Szkoły Wyższej im. Andrzeja Frycza Modrzewskiego
dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska
dc.rights.licence
CC-BY-NC-ND
dc.rights.uri*
http://creativecommons.org/licenses/by-nc-nd/3.0/pl/legalcode
dc.share.type
otwarte repozytorium
dc.subtypepl
Article
dc.titlepl
Decyzje nabywcze młodych konsumentów (w wieku 9-11 lat)
dc.title.alternativepl
Purchasing decisions of young consumers (aged 9-11)
dc.title.containerpl
Marketing
dc.typepl
BookSection
dspace.entity.type
Publication
Affiliations
No affiliation
Budzanowska-Drzewiecka, Małgorzata
Surówka-Marszałek, Danuta

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