Drug addiction phenomenon in the modern society takes on alarming proportions. Despite extensive prevention programs in Western European society, it is estimated that more than half of adolescents smoke marijuana (Aldridge, 2008, pp. 189-206). Growing scale of the problem and low efficiency of the modern prophylactic stimulates the search for more adequate models of drug addiction etiology, as well as the new solution countermeasures. The labeling theory is an inspiring source of knowledge; as opposed to traditional theoretical approaches it emphasizes the role of the "social audience" in the process of drug initiation and addiction escalation. Applied to drug addiction, the labeling theory is especially promising, because addiction is a phenomenon which is triggering a strong social ostracism. Moreover, as demonstrated in the study, a deviant group consisting mostly of children/ adolescents who are already stigmatized and rejected by the normative peer group. My study also indicates social reactions which accompanied the disclosure of the addiction. It appears that the reaction of both parents as well as non-drug using peers was very painful and stigmatizing. These factors make the abstinence difficult, limiting the possibility of addict participation in the social context free from drug addiction.