Japanese street fashion has been raising controversies since decades. Marcelina Mrowiec's chapter "Pop-cultural Inspirations in Japanese Fashion in the Seventies. Kawaii on the Example of Japanese Street Fashion" analysis of trends occurring in Japanese fashion industry from the 1970s until now and the way the street reacts to them. It is worth to take a closer look at the phenomenon called "lolita fashion". I will elaborate the inspirations of women dressing this way and I will try to explain the difference between Japanese lolita and Nabokov’s Lolita, because these two terms are often associated, although they are entirely different. Japanese Lolita, regardless of her (or his) age tries to look conservative, like a pupil or a doll. Nabokov's Lolita, on the contrary, is a "liberated child". It would be useful to put aside the European connotation of this word and take a look at the phenomenon from the point of view of fashion semiology, speculating about the meaning of particular clothes. It often refers to pop culture aesthetics. I will also try to explain the "kawaii" term, which exists in Japanese culture and means a not easily translatable into Polish language, "cuteness". The given aesthetics not only regards clothing, but also permeates thinking patterns. Not only clothes, but also Japanese thinking patterns are steeped in the aesthetics mentioned. nterestingly, they see neither banality nor contradiction to traditional culture patterns in it.