The author of the article analyzes the spheres of film, independent cinema, new models of production and distribution, and new technology. The author puts particular emphasis on studying the socalled principles of the reverse economy. The term ‘reverse economy’ has originated from Pierre Bourdieu’s sociological concept of fields of cultural production. It signifies the inversely proportional principle of culture management: according to this rule, investing relatively little real capital generates a large capital of symbolic value. The main difference between fields of cultural production and any kind of economically-oriented field is based on the fact, that symbolic capital is – as opposed to the ‘real’ one – financially incalculable. In the fields of cultural production the greatest importance is attached to experimental and innovative projects designed to disturb the cultural status quo, whose constitution is always a fatal threat to culture itself. The article also proves that low budgets lead to the creation of new production models, and their influence on the autonomy of creativity in film.