The Austrian daily press market is characterised by a high degree of concentration. This process started initially amongst political party dailies, subsequently incorporating also the independent press. In the period from 1957 to 1990 the overall print of Austrian dailies doubled, while the number of so-called press units (publizistische Einheiten) fell from 30 to 17. The article deals with his process as well as the appearance of German capital within the Austrian press market, the system of government subsidies for newspapers and magazines, as well as the incomes derived by he Austrian press from advertisements. In summing up the author is of the view that the concentration of Austrian dailies in the market is a lasting process and this situation is not going to change despite heavy government subsidies. The exceptional concentration of ownership means that the launch of a new title in Austria is almost impossible. The newspapers published by the largest media concerns dominate in terms of print size, number of readers and incomes though not quality of information. This is resulting in an impoverishment of the media landscape.