Demographic low, announcement of changes in acts about higher education and valid regulations cause that universities function in completely different conditions. On the one hand faculties can more freely form educational profile on the other hand ministry or market may not appreciate that educational offer. Nowadays, creating studies and not taking into account market demands may be detected very quickly by the market. Exchange of information speedup, so young people before making decision, analyse discussion forum and social networking sites. University should be present in that discussion. Positive marketing is required to show possibilities of university, scientific background: laboratories, lecture rooms, people.