The article raises a number of questions regarding the purpose of developing new approaches in research on culture. One of them is provided by cultural studies. The rapidly changing reality due to globalisation processes, high technologies and modern forms of communications, inter alia, has forced us to modify and work out new forms of description. New cultural studies constitute, on the one hand, opposition to traditional cultural sciences, while, on the other hand, becoming complementary in the areas in which the traditional approach has proved to be insufficient with its methodological, epistemological, axiological or terminological resources.