In the post-Snowden digital surveillance era, insufficient attention has been paid to the role of corporations and consumers in the onslaught on digital privacy by the largest surveillance state - the U.S. The distinction between corporations and the government is increasingly difficult to pinpoint, and there exists an exclusive arrangement of data sharing and financial benefits that tends towards the annihilation of individual privacy. Here the role of consumers in facilitating this alliance is examined, with consideration given to the "social" performances treated as free and exploitable data-creating labor. While consumers of the digital economy often assume that everything should be free, the widespread tendency to gratify desires online inevitably leads to hidden costs and consequences. The permanent data extracted from consumer behavior helps agencies sort and profile individuals for their own agendas. This trilateral relationship of 'Big Collusion' seems to have gained an irreversibly anti-democratic momentum, producing new transgressions of privacy without proper consent.