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This article presents the theme of political rhetoric of the Spanish Phalanx (known simply as the Falange) in the period 1933-1936 (i.e. from the founding of the Falange until the death of its leader - José Antonio Primo de Rivera) and its connections to contemporary intellectuals. It is divided into three sections: the ideas that had a strong influence on José Antonio Primo de Rivera, the most important intellectuals who were responsible for the Falange's doctrine and rethoric, and the Falange's rhetorical devices.