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Lokowanie idei w przekazie medialnym jako zaangażowanie w warunkach późnego kapitalizmu
2013
journal article
article
Journal
Zeszyty Naukowe Towarzystwa Doktorantów Uniwersytetu Jagiellońskiego. Nauki Społeczne
Alternative title
Idea placement in media : a commitment in the age of late capitalism
Author
Hoły-Łuczaj Magdalena
Łuczaj Kamil
Number
7 (2)
Pages
23-40
ISSN
2299-2383
eISSN
2082-9213
Access date
2016-05-23
Remarks
Bibliogr. s. 38-40
Language
Polish
Journal language
Polish
Abstract in English
The article aims to analyze the phenomenon of idea placement (paid placement of ideas) in contemporary Polish media. The authors discuss this phenomenon using the theoretical concept of "commitment". Despite the formal affinity between the concepts of idea placement and commitment, the question arises whether the former can be regarded as a contemporary form of commitment. The main problem is the fact that the capitalist logic is involved in the strategy of idea placement. Traditional commitment was the deliberate promotion of a certain worldview by the author. While idea placement abandons the requirement for the author to accept certain axiological choices, it introduces another condition - the author gets paid for expressing/illustrating/embracing the attitudes which he or she does not have to accept.
Affiliation
Wydział Filozoficzny
| dc.abstract.en | The article aims to analyze the phenomenon of idea placement (paid placement of ideas) in contemporary Polish media. The authors discuss this phenomenon using the theoretical concept of "commitment". Despite the formal affinity between the concepts of idea placement and commitment, the question arises whether the former can be regarded as a contemporary form of commitment. The main problem is the fact that the capitalist logic is involved in the strategy of idea placement. Traditional commitment was the deliberate promotion of a certain worldview by the author. While idea placement abandons the requirement for the author to accept certain axiological choices, it introduces another condition - the author gets paid for expressing/illustrating/embracing the attitudes which he or she does not have to accept. | pl |
| dc.affiliation | Wydział Filozoficzny | pl |
| dc.contributor.author | Hoły-Łuczaj, Magdalena - 115927 | pl |
| dc.contributor.author | Łuczaj, Kamil - 116392 | pl |
| dc.date.accession | 2016-05-23 | pl |
| dc.date.accessioned | 2017-01-03T12:19:46Z | |
| dc.date.available | 2017-01-03T12:19:46Z | |
| dc.date.issued | 2013 | pl |
| dc.date.openaccess | 0 | |
| dc.description.accesstime | w momencie opublikowania | |
| dc.description.additional | Bibliogr. s. 38-40 | pl |
| dc.description.number | 7 (2) | pl |
| dc.description.physical | 23-40 | pl |
| dc.description.version | ostateczna wersja wydawcy | |
| dc.identifier.eissn | 2082-9213 | pl |
| dc.identifier.issn | 2299-2383 | pl |
| dc.identifier.uri | http://ruj.uj.edu.pl/xmlui/handle/item/34797 | |
| dc.identifier.weblink | ftp://ftp.zpu.uj.edu.pl/towarzystwodoktorantow/zeszyty_naukowe/spoleczne/7_ZESZYTY_SPOLECZNE_7_2013.pdf#page=23 | pl |
| dc.language | pol | pl |
| dc.language.container | pol | pl |
| dc.rights | Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne 3.0 Polska | * |
| dc.rights.licence | CC-BY-NC | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/3.0/pl/legalcode | * |
| dc.share.type | otwarte czasopismo | |
| dc.subtype | Article | pl |
| dc.title | Lokowanie idei w przekazie medialnym jako zaangażowanie w warunkach późnego kapitalizmu | pl |
| dc.title.alternative | Idea placement in media : a commitment in the age of late capitalism | pl |
| dc.title.journal | Zeszyty Naukowe Towarzystwa Doktorantów Uniwersytetu Jagiellońskiego. Nauki Społeczne | pl |
| dc.type | JournalArticle | pl |
| dspace.entity.type | Publication |
dc.abstract.enpl
The article aims to analyze the phenomenon of idea placement (paid placement of ideas) in contemporary Polish media. The authors discuss this phenomenon using the theoretical concept of "commitment". Despite the formal affinity between the concepts of idea placement and commitment, the question arises whether the former can be regarded as a contemporary form of commitment. The main problem is the fact that the capitalist logic is involved in the strategy of idea placement. Traditional commitment was the deliberate promotion of a certain worldview by the author. While idea placement abandons the requirement for the author to accept certain axiological choices, it introduces another condition - the author gets paid for expressing/illustrating/embracing the attitudes which he or she does not have to accept. dc.affiliationpl
Wydział Filozoficzny dc.contributor.authorpl
Hoły-Łuczaj, Magdalena - 115927 dc.contributor.authorpl
Łuczaj, Kamil - 116392 dc.date.accessionpl
2016-05-23 dc.date.accessioned
2017-01-03T12:19:46Z dc.date.available
2017-01-03T12:19:46Z dc.date.issuedpl
2013 dc.date.openaccess
0 dc.description.accesstime
w momencie opublikowania dc.description.additionalpl
Bibliogr. s. 38-40 dc.description.numberpl
7 (2) dc.description.physicalpl
23-40 dc.description.version
ostateczna wersja wydawcy dc.identifier.eissnpl
2082-9213 dc.identifier.issnpl
2299-2383 dc.identifier.uri
http://ruj.uj.edu.pl/xmlui/handle/item/34797 dc.identifier.weblinkpl
ftp://ftp.zpu.uj.edu.pl/towarzystwodoktorantow/zeszyty_naukowe/spoleczne/7_ZESZYTY_SPOLECZNE_7_2013.pdf#page=23 dc.languagepl
pol dc.language.containerpl
pol dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne 3.0 Polska dc.rights.licence
CC-BY-NC dc.rights.uri*
http://creativecommons.org/licenses/by-nc/3.0/pl/legalcode dc.share.type
otwarte czasopismo dc.subtypepl
Article dc.titlepl
Lokowanie idei w przekazie medialnym jako zaangażowanie w warunkach późnego kapitalizmu dc.title.alternativepl
Idea placement in media : a commitment in the age of late capitalism dc.title.journalpl
Zeszyty Naukowe Towarzystwa Doktorantów Uniwersytetu Jagiellońskiego. Nauki Społeczne dc.typepl
JournalArticle dspace.entity.type
Publication Affiliations
Wydział Filozoficzny
Hoły-Łuczaj, Magdalena
Łuczaj, Kamil
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