Bibliogr. s. 74-75

The sexual revolution that occurred at the beginning of the twentieth century has contributed to many social and cultural changes which became manifestations of such trends as increased sexual freedom, individualism, and the tendency to get married out of love. What is particularly important is that as a result of the revolution women gained more rights in private and public spheres of life and became more independent from the opposite sex. Having lost their dominant position and control over their family, men started facing dilemmas, one of them being the crisis of identity. Since then stereotypization of gender roles has become less apparent, and because of that women and men are forced to redefine their identities. As an implication of these changes, the media patterns may grow more familiar with male identity which has become more complicated and more emotional than the earlier model of masculinity. The process has already started and it can be seen not only abroad, but also in the Polish media.