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Sponsoring innowacyjnych wydarzeń w obszarze muzyki klasycznej na przykładzie projektu the met live in hd
Journal
Zarządzanie Mediami
6
Alternative title
The case of The Metropolitan Opera Live in holproject
Author
Różańska Róża Zuzanna
Volume
4
Number
1
Pages
39-54
ISSN
2353-5938
eISSN
2354-0214
Keywords in English
ponsorship
artistic patronage
CSR
technological innovations
opera performances
classical music concerts
The Met Live in HD
Digital Concert Hall
Access date
2016-09-27
Remarks
Bibliogr. s. 52-54
Language
Polish
Journal language
Polish
Abstract in English
Technological innovations are becoming a truly global phenomenon in the course of the twentieth first century. The article draws attention to the issue of sponsorship of two innovative projects dedicated to classical music - The Met Live in HD movie-theatre transmissions and Digital Concert Hall concerts on demand. The text shows how NGOs and commercial companies have been supporting the projects. The analysis includes all supporters. These are, respectively, Bloomberg, Toll Brothers and The Neubauer Family Foundation for The Met, and Sony and Deutsche Bank for Berliner Philharmoniker. Case study was chosen as the research method. The analysis revealed flexibility between the patterns of sponsorship and patronage, as well as absence of CSR term within campanies’ self-descriptions, except Deutsche Bank case.
Affiliation
Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzania
| dc.abstract.en | Technological innovations are becoming a truly global phenomenon in the course of the twentieth first century. The article draws attention to the issue of sponsorship of two innovative projects dedicated to classical music - The Met Live in HD movie-theatre transmissions and Digital Concert Hall concerts on demand. The text shows how NGOs and commercial companies have been supporting the projects. The analysis includes all supporters. These are, respectively, Bloomberg, Toll Brothers and The Neubauer Family Foundation for The Met, and Sony and Deutsche Bank for Berliner Philharmoniker. Case study was chosen as the research method. The analysis revealed flexibility between the patterns of sponsorship and patronage, as well as absence of CSR term within campanies’ self-descriptions, except Deutsche Bank case. | pl |
| dc.affiliation | Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzania | pl |
| dc.contributor.author | Różańska, Róża Zuzanna - 163284 | pl |
| dc.date.accession | 2016-09-27 | pl |
| dc.date.accessioned | 2016-09-30T11:35:25Z | |
| dc.date.available | 2016-09-30T11:35:25Z | |
| dc.date.issued | 2016 | pl |
| dc.date.openaccess | 0 | |
| dc.description.accesstime | w momencie opublikowania | |
| dc.description.additional | Bibliogr. s. 52-54 | pl |
| dc.description.number | 1 | pl |
| dc.description.physical | 39-54 | pl |
| dc.description.publication | 0,9 | pl |
| dc.description.version | ostateczna wersja wydawcy | |
| dc.description.volume | 4 | pl |
| dc.identifier.doi | 10.4467/23540214ZM.15.004.5214 | pl |
| dc.identifier.eissn | 2354-0214 | pl |
| dc.identifier.issn | 2353-5938 | pl |
| dc.identifier.uri | http://ruj.uj.edu.pl/xmlui/handle/item/31058 | |
| dc.identifier.weblink | http://www.ejournals.eu/pliki/art/7740/ | pl |
| dc.language | pol | pl |
| dc.language.container | pol | pl |
| dc.rights.licence | Inna otwarta licencja | |
| dc.share.type | otwarte czasopismo | |
| dc.subject.en | ponsorship | pl |
| dc.subject.en | artistic patronage | pl |
| dc.subject.en | CSR | pl |
| dc.subject.en | technological innovations | pl |
| dc.subject.en | opera performances | pl |
| dc.subject.en | classical music concerts | pl |
| dc.subject.en | The Met Live in HD | pl |
| dc.subject.en | Digital Concert Hall | pl |
| dc.subtype | Article | pl |
| dc.title | Sponsoring innowacyjnych wydarzeń w obszarze muzyki klasycznej na przykładzie projektu the met live in hd | pl |
| dc.title.alternative | The case of The Metropolitan Opera Live in holproject | pl |
| dc.title.journal | Zarządzanie Mediami | pl |
| dc.type | JournalArticle | pl |
| dspace.entity.type | Publication |
dc.abstract.enpl
Technological innovations are becoming a truly global phenomenon in the course of the twentieth first century. The article draws attention to the issue of sponsorship of two innovative projects dedicated to classical music - The Met Live in HD movie-theatre transmissions and Digital Concert Hall concerts on demand. The text shows how NGOs and commercial companies have been supporting the projects. The analysis includes all supporters. These are, respectively, Bloomberg, Toll Brothers and The Neubauer Family Foundation for The Met, and Sony and Deutsche Bank for Berliner Philharmoniker. Case study was chosen as the research method. The analysis revealed flexibility between the patterns of sponsorship and patronage, as well as absence of CSR term within campanies’ self-descriptions, except Deutsche Bank case. dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzania dc.contributor.authorpl
Różańska, Róża Zuzanna - 163284 dc.date.accessionpl
2016-09-27 dc.date.accessioned
2016-09-30T11:35:25Z dc.date.available
2016-09-30T11:35:25Z dc.date.issuedpl
2016 dc.date.openaccess
0 dc.description.accesstime
w momencie opublikowania dc.description.additionalpl
Bibliogr. s. 52-54 dc.description.numberpl
1 dc.description.physicalpl
39-54 dc.description.publicationpl
0,9 dc.description.version
ostateczna wersja wydawcy dc.description.volumepl
4 dc.identifier.doipl
10.4467/23540214ZM.15.004.5214 dc.identifier.eissnpl
2354-0214 dc.identifier.issnpl
2353-5938 dc.identifier.uri
http://ruj.uj.edu.pl/xmlui/handle/item/31058 dc.identifier.weblinkpl
http://www.ejournals.eu/pliki/art/7740/ dc.languagepl
pol dc.language.containerpl
pol dc.rights.licence
Inna otwarta licencja dc.share.type
otwarte czasopismo dc.subject.enpl
ponsorship dc.subject.enpl
artistic patronage dc.subject.enpl
CSR dc.subject.enpl
technological innovations dc.subject.enpl
opera performances dc.subject.enpl
classical music concerts dc.subject.enpl
The Met Live in HD dc.subject.enpl
Digital Concert Hall dc.subtypepl
Article dc.titlepl
Sponsoring innowacyjnych wydarzeń w obszarze muzyki klasycznej na przykładzie projektu the met live in hd dc.title.alternativepl
The case of The Metropolitan Opera Live in holproject dc.title.journalpl
Zarządzanie Mediami dc.typepl
JournalArticle dspace.entity.type
Publication Affiliations
Wydział Zarządzania i Komunikacji Społecznej
Różańska, Róża Zuzanna
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