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Badanie reklamy
2015
book section
article
Alternative title
Research on advertising
Author
Nierenberg Bogusław
Editor
Nierenberg Bogusław
publisher
Kraków : Wydawnictwo Uniwersytetu Jagiellońskiego
Book title / Journal title
Zarządzanie reklamą
Pages
39-56
ISBN
978-83-233-3895-6
Series
Teksty Kultury
Keywords in English
researching an advertisement
method of researching an advertisement
efficiency
effectiveness
Notes
Bibliogr. s. 55-56
Language
Polish
Book language / Journal language
Polish
Abstract in English
The charter presents the main method of researching an advertisement. That process is difficult, even due to fact that in many cases artists deal with its creation (it is hard to measure a piece of art). Nevertheless, many aspects of an advertisement, such as its efficiency of effectiveness belong to well-researched and easily measurable processes.
Affiliation
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
| dc.abstract.en | The charter presents the main method of researching an advertisement. That process is difficult, even due to fact that in many cases artists deal with its creation (it is hard to measure a piece of art). Nevertheless, many aspects of an advertisement, such as its efficiency of effectiveness belong to well-researched and easily measurable processes. | pl |
| dc.affiliation | Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury | pl |
| dc.contributor.author | Nierenberg, Bogusław - 130955 | pl |
| dc.contributor.editor | Nierenberg, Bogusław - 130955 | pl |
| dc.date.accessioned | 2016-03-03T10:46:17Z | |
| dc.date.available | 2016-03-03T10:46:17Z | |
| dc.date.issued | 2015 | pl |
| dc.description.additional | Bibliogr. s. 55-56 | pl |
| dc.description.physical | 39-56 | pl |
| dc.description.publication | 1,2 | pl |
| dc.description.series | Teksty Kultury | |
| dc.identifier.isbn | 978-83-233-3895-6 | pl |
| dc.identifier.uri | http://ruj.uj.edu.pl/xmlui/handle/item/21790 | |
| dc.language | pol | pl |
| dc.language.container | pol | pl |
| dc.pubinfo | Kraków : Wydawnictwo Uniwersytetu Jagiellońskiego | pl |
| dc.rights.licence | bez licencji | |
| dc.subject.en | researching an advertisement | pl |
| dc.subject.en | method of researching an advertisement | pl |
| dc.subject.en | efficiency | pl |
| dc.subject.en | effectiveness | pl |
| dc.subtype | Article | pl |
| dc.title | Badanie reklamy | pl |
| dc.title.alternative | Research on advertising | pl |
| dc.title.container | Zarządzanie reklamą | pl |
| dc.type | BookSection | pl |
| dspace.entity.type | Publication |
Affiliations
Wydział Zarządzania i Komunikacji Społecznej
Nierenberg, Bogusław