The aim of the study was to verify changeability of the sunrise ephemeral landscape observed from the peak of Babia Góra and to confirm that it acted as a tourist attraction. Every sunrise during summer holidays weekends was observed from Babia Góra peak and described. The data about the weather conditions and number of tourists were collected. Survey interviews with randomly selected tourists who had seen sunrise (269) were conducted in order to obtain information about their motivations for night-time ascents of Babia Góra. The changeability of the ephemeral landscape of sunrise was proved. Most of the tourists who have visited Babia Góra at dawn (84%) agreed that the will to observe the sunrise was one of motivating factors for them, however they pointed out many others, as well.